Tech

AnyMind Group Becomes Official Shopee MCN Partner in Malaysia

Published on March 26, 2026

AnyMind Group has secured accreditation as an official Shopee Multi-Channel Network (MCN) program partner in Malaysia, the Business Process as a Service (BPaaS) company announced. The partnership enables enterprises to run affiliate marketing campaigns through AnyMind’s platform stack within the Shopee ecosystem.

Through the accreditation, enterprises gain access to several AnyMind platforms:

AnyTag, the company’s Influencer Marketing platform, carries an existing Shopee integration for affiliate campaign management.
AnyLive, its AI live commerce platform, supports hybrid human-AI campaigns on Shopee Live.
AnyX unifies product data, pricing, and orders across Shopee and other e-commerce platforms.
AnyChat handles customer inquiries and order processing within chat platforms.
AnyLogi manages logistics and fulfillment, including international and local shipping.

Enterprises can also access e-commerce services through Arche Digital, an e-commerce enabler that AnyMind acquired in 2024.

Steven Tan, Managing Director of Fulfillment at AnyMind Group and CEO of Arche Digital, said: “Securing this official Shopee MCN accreditation is a pivotal move to redefine e-commerce. By bridging the gap between front-end creator influence and back-end fulfillment infrastructure, we are removing the operational friction enterprises face when scaling.”

Creators who join AnyMind Group’s MCN gain access to brand deals, priority product sample fulfillment for reviews and live streams, professional technical support, and studio access. The accreditation also unlocks MCN-tier commission rates and performance rewards directly from Shopee.

The Shopee MCN program is an invitation-only framework that connects enterprises with creator networks to drive high-volume e-commerce performance. AnyMind Group also participates in the YouTube Shopping Affiliate Program across all six Southeast Asian markets, where it received the top GMV award in Indonesia. The company currently serves over 1,500 enterprises for marketing and 220+ enterprises for e-commerce across 15 markets.