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LinkedIn Rolls Out Consolidated Creator Analytics as It Expands Monetization Tests

LinkedIn has begun rolling out a “Post Performance Table” that puts all of a creator’s posts and their metrics in a single, exportable view. It is the latest addition to a creator dashboard the company introduced in October alongside tests of ad revenue sharing and paid consultations.

The table is rolling out globally on desktop this week, with mobile to follow, Sam Corrao Clanon, who leads creator product at LinkedIn, wrote in a November 3 post. Creators can compare impressions, members reached, video views and watch time, followers gained, reactions, comments, reposts, saves and sends across posts “without needing to open the analytics for each one of your posts individually,” and export the data.

LinkedIn Rolls Out Consolidated Creator Analytics as It Expands Monetization Tests

Source: Sam Corrao Clanon

LinkedIn also expanded its followers-gained metric so creators can see the profiles of the people who followed them from a given post, not just the count. The features sit in the new Dashboard tab, which LinkedIn describes as one place to manage content, track audience growth and “spot new opportunities to monetize.”

Several of the metrics in the table are older. LinkedIn added profile viewers and followers gained from a post in May 2025, and saves and sends in September 2025. In July 2025, it opened a Member Post Analytics API that feeds post data into third-party tools, including Hootsuite, Buffer and Later.

Reach Inside and Outside the Network

The newest metric, introduced in June, splits a post’s impressions between viewers already connected to or following the creator and those who found it through feed recommendations, reshares and search. Corrao Clanon said at the time that relying on top-line reach alone “might be leading you down a dead end.” He added that posts performing well outside a creator’s network tend to be “topical, substantive, and actionable.”

LinkedIn now runs two distribution models side by side. In March, it rebuilt its feed around large language models that handle content retrieval and ranking. In September, it began testing a Network tab limited to posts from people a member has connected with or followed. 

“The Network tab helps you stay connected to your network, ie the people you have explicitly connected or followed,” Chief Product Officer Hari Srinivasan said. The connections-only feed is now in testing in the United States, the United Kingdom, India, and Australia.

Monetization Tools in Testing

LinkedIn launched the Dashboard on October 15 with a set of earning features:

  • In-Stream Ads: a test that places pre-roll ads on eligible creator video and gives creators a portion of the ad revenue, without requiring a pre-arranged brand deal. It is limited to select U.S. creators and advertisers.
  • Advice Sessions: paid one-on-one consultations, open to U.S. Business Premium subscribers.
  • Creator Marketplace filters: brands can now search creators by audience industry, job function, and seniority. The Marketplace launched as an alpha in June and remains invite-only in North America.

A separate Creator Discovery beta is expected to reach general availability in early 2027. “Monetization is something that has come to the fore for us for sure,” Corrao Clanon stated in June.

The tools follow growth LinkedIn reported in late October for its most recent quarter. Creator-led ads grew 63% year over year, and paid video grew 25%, the company said. Established creators posting daily grew 13%, about six times faster than the broader creator base. Time spent engaging with Feed content rose more than 15%.

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Dragomir is a Serbian freelance blog writer and translator. He is passionate about covering insightful stories and exploring topics such as influencer marketing, the creator economy, technology, business, and cyber fraud.

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