MOGL, an AI-powered athlete Influencer Marketing platform working with 30,000 athletes, has launched a free AI Athlete Assistant designed to help college athletes manage name, image, and likeness (NIL) deals from initial requirements through final payment. The launch comes as NIL payments are projected to reach $4.5 billion in the 2026-27 school year, up 60% from the previous year.

The assistant is now live with an initial group of athletes and will expand with version 3.0 of the MOGL iOS app. It works from an athlete’s current MOGL deal context, helping users understand campaign requirements, confirm deadlines, build timelines, respond to brand feedback and revision requests, and check payment status.

The tool is built to address the administrative load NIL deals place on athletes who are also managing schoolwork, training, travel, and competition, where each deal can bring its own requirements, deadlines, approval workflows, and payment questions.

Matthew Himelstein, MOGL’s co-founder and Chief Product and Technology Officer, said the assistant reflects the company’s broader direction. “Developing agentic solutions to help college athletes more efficiently manage their NIL is the intersection of why MOGL was created and where it is going,” he said. “We want to meet athletes where they are: on their phones, between classes, practices, travel, and competition.”

“The AI Athlete Assistant makes managing NIL deals so much easier,” said Destiny Washington, a softball player at UCF. “It helped me come up with content ideas, angles, and captions, and gave me everything I needed to complete my deliverables without constantly going back to check the deal details.”

The assistant carries built-in limits: it cannot approve deliverables, change deadlines or contractual terms, send messages to brands, or move money on its own. When information is incomplete or contradictory, it prompts the athlete for clarification or routes them to MOGL Support. MOGL said the product also gives university administrators a way to extend NIL support to athletes without requiring staff to field every campaign or payment question manually.

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