Platform

Snapchat Partners With Los Angeles Dodgers to Bring AR Lens Experiences to Dodger Stadium

Published on April 13, 2026

The Los Angeles Dodgers and Snap Inc. have announced a partnership that will deploy Snapchat’s augmented reality (AR) camera technology across Dodger Stadium during the current season.

Under the agreement, Snapchat Cam Lens technology will appear at Dodger home games through in-stadium branding, on-site photo experiences, and an AR photobooth at select games. The partnership extends Snapchat’s presence across the ballpark and into the broader fan experience.

Lon Rosen, EVP and CMO of the Los Angeles Dodgers, framed the deal as a natural fit. “They are an industry leader, whose success, as well as emphasis on innovation and inclusivity, dovetails with ours,” Rosen said in the announcement. “We look forward to building this relationship.”

Grace Kao, CMO of Snap Inc., cited audience scale as a driver of the arrangement. “With over 215 million Snapchatters watching sports content each month on average, we see just how deeply our community engages with the teams they love,” Kao said.

Broader Context

The Dodgers deal follows a pattern of social media platforms integrating technology into live sports venues. Snapchat has previously partnered with Genius Sports to power immersive Snapchat Lenses on Verizon’s 5G network using NFL Official League Data. The platform also teamed with RWS Global on in-stadium augmented reality experiences at the World Aquatics Championships, where Snapchat Cam and customizable AR filters supported interactive games and branded experiences.

Other platforms have pursued similar strategies. TikTok expanded its multi-year MLB partnership in February to include a physical lounge at Spring Training’s MLB Player House featuring creator-hosted activities and player content. Twitch serves as a founding partner of Allegiant Stadium in Las Vegas, operating a 26,000-square-foot branded lounge with live-streaming infrastructure for Raiders games.

Stagwell’s ARound platform has also deployed shared AR experiences at Minnesota Twins and Los Angeles Rams venues, enabling smartphone-based, location-specific games for fans during live events.