Tiltify announced that creator-led campaigns on its platform raised more than $100 million in 2025, marking a 46% increase over the prior year. The fundraising infrastructure company reports that 1.2 million unique donors contributed to campaigns throughout the year.

According to the announcement, the Los Angeles-based platform is kicking off its annual countdown of the “Top 30 Fundraisers of 2025,” revealing one fundraiser per day on its blog.

Record-Breaking Campaigns

MrBeast, Mark Rober, and more than 10,000 creators across 144 countries, raised $41.7 million in 31 days through the #TeamWater campaign for WaterAid. A single 17-hour livestream featuring MrBeast, xQc, and Adin Ross raised $12 million and set a Guinness World Record.

Ryan Trahan’s 50-state road trip generated $11.6 million for St. Jude Children’s Research Hospital through a daily video series. More than 115 companies donated in exchange for organic mentions during the campaign.

The LA Wildfire Relief campaign raised $1.5 million after a coalition of creators mobilized within hours of the January 2025 fires.

VTubers entered the top tier of fundraisers, with ironmouse raising more than $1.3 million for the Immunodeficiency Foundation and NimiNightmare raising more than $360,000 for St. Jude in a single stream. Gaming creators, including Shroud and Ninja, participated in charity fundraising. Annual community events like Jingle Jam, now in its 14th year, have raised more than $37 million lifetime.

Tiltify notes that the Top 30 fundraisers collectively raised $74.2 million with an average donation of $81.80. The company’s research indicates campaign frequency and audience engagement predict fundraising success more strongly than follower count.

“From campaigns raising $500 to those raising $50 million, the common thread is authentic community connection,” said Michael Wasserman, co-founder and CEO of Tiltify.