Logitech G kicked off its sixth annual #Creators4BIPOC movement this July, introducing a program designed to support Black, Indigenous, and People of Color creators in the gaming space. The initiative operates across four key pillars: Giving, Social, Livestream, and Learning.

The company is partnering with Sugar Gamers to offer masterclasses that aim to provide creators with tools for success both within and outside gaming environments. These educational sessions will be complemented by conversations featuring community leaders from organizations such as the BCGA Foundation, Latinx in Gaming, Be Strong, and the Asian Mental Health Collective.

Creator Support and Technology Access

As part of the program, Logitech G will award four individuals who have contributed to making gaming more inclusive with complete gear upgrades. Nonprofit organizations will nominate standout voices to receive fully upgraded gaming setups, with additional community members eligible to win equipment packages.

This initiative follows Logitech’s recent technology developments through its Streamlabs subsidiary, which introduced AI Game Highlighter at its Logi Play event last year. The tool helps content creators identify key stream moments and compile highlight reels for multiple platforms.

Tournament and Community Engagement

Content creator KarimCheese will host an esports tournament on the Logitech G Twitch channel, featuring competitive gameplay and exclusive giveaways. The tournament aims to celebrate diversity while showcasing gaming excellence.

“Support your favorite creators, elevate voices that deserve to be heard, and help us break new ground together,” Logitech stated in a blog post.

The company encourages community participation throughout July using the hashtag #Creators4BIPOC. Updates on livestream schedules, weekly masterclasses, and tournaments will be shared through Logitech G’s social channels and Twitch platform.