SuperAwesome has acquired Starglow Media, an independent ecosystem of kids’ and family audio content. The deal marks SuperAwesome’s first acquisition since its management buyout from Epic Games, according to the announcement.

Starglow Media operates 45+ shows that generate more than 120 million annual listens. The company launched in 2023 and has built a portfolio that includes licensed IP from Paramount, such as Blue’s Clues and Dora the Explorer, as well as original shows like “Mysteries About True Histories.”

Starglow Media has partnered with Disney, Netflix, Toyota, Hasbro, Paramount, and Penguin Random House. The acquisition expands SuperAwesome’s existing channels, which include gaming, creators, YouTube, mobile games, and connected TV.

Parent Receptivity to Podcast Advertising

Nine out of 10 parents are receptive to ads from trusted family podcast hosts, according to the announcement. The companies note that audio content allows brands to reach parents and kids simultaneously through co-listening, as parents increasingly seek to balance their children’s screen time with screen-free content.

“We made this acquisition with a clear belief that the next generation of engagement is rich with sound,” said Nick Walters, President and CSO of SuperAwesome. “Audio is an incredibly powerful and emotive memory trigger, sitting at the center of shared moments in kids’ and families’ lives, around the IP and characters they love.”

Jed Baker, founder and CEO of Starglow Media, will join SuperAwesome as Head of Audio. Agerenesh “Aggi” Ashagre Palmer will lead audio operations for the combined business.

“We’ve believed from the start that kids and family audio deserved to be taken seriously as a scaled, premium channel,” Baker said. “Together, we can give brands and content owners a level of reach, intelligence, and credibility in audio that simply hasn’t existed before.”

Logan Stone, SVP Head of Marketing at Moose Toys, which has worked with both companies, said audio plays a unique role in family life. “It’s trusted, imaginative, and often shared between parents and kids in moments that really matter,” Stone said.