Agency

Statusphere’s Enhanced Creator Targeting Explained

Micro-influencer marketing platform Statusphere recently introduced expanded creator targeting capabilities that match brands with micro-influencers using...

Commentary

Study Analyzes Role Of Micro-Influencers In Shaping Gen Z Perspectives

New research from Temple University suggests that companies targeting Gen Z consumers may achieve better results...

Technology

Wondrlab Head Saurabh Varma Explains The OPA Acquisition

Saurabh Varma, founder and CEO of Wondrlab, believes micro-influencers are the future of brand storytelling.  The...

Technology

Minisocial’s Playbook: Using Micro-Influencers And UGC To Drive Brand Engagement

Micro-influencers are becoming essential to modern marketing strategies, and Kirsten Baumberger’s minisocial is leading the charge. ...