Commentary

Marketing Leaders Prioritize Cultural Relevance Over Reach As AI Investment Surges, Report Shows

Global marketing executives are shifting their strategic focus away from reach-based metrics toward cultural relevance and...

Agency

Inside 9R Collective’s Mission To Elevate Creator Representation Through Community And Autonomy

9R Collective connects brands with micro-influencers through a non-exclusive representation model that emphasizes creator autonomy and...

Technology

Stellar Tech Acquires Dutch Platform Join In Bid To Consolidate Benelux Creator Marketing

Brussels-based marketing technology firm Stellar Tech has expanded its footprint in the Benelux region with the...

Agency

Statusphere’s Enhanced Creator Targeting Explained

Micro-influencer marketing platform Statusphere recently introduced expanded creator targeting capabilities that match brands with micro-influencers using...

Commentary

Study Analyzes Role Of Micro-Influencers In Shaping Gen Z Perspectives

New research from Temple University suggests that companies targeting Gen Z consumers may achieve better results...

Technology

Wondrlab Head Saurabh Varma Explains The OPA Acquisition

Saurabh Varma, founder and CEO of Wondrlab, believes micro-influencers are the future of brand storytelling.  The...

Technology

Minisocial’s Playbook: Using Micro-Influencers And UGC To Drive Brand Engagement

Micro-influencers are becoming essential to modern marketing strategies, and Kirsten Baumberger’s minisocial is leading the charge. ...