Leading Creative Strategists To Share Performance Marketing Insights At Motion’s Virtual Summit October 9

Marketing software company Motion announced a one-day virtual summit focused on performance marketing strategies for creative...

Dotdigital Merges Creator Economy With Marketing Tech Through $35M Social Snowball Acquisition

In June, London-based Dotdigital Group plc acquired Social Snowball for $35 million to integrate dedicated influencer...

True Crime Podcast ‘The First Degree’ Joins The fwd. network In Major Content Expansion

AdLarge and the fwd. network announced the addition of true crime podcast "The First Degree" to...

Instagram Summit By Manychat: Building Business Connections In The Creator Economy

The Instagram Summit by Manychat aims to bring together more than 17,000 content creators from October...

U.S. Tennis Association Launches Creator Credentials Program To Boost U.S. Open Engagement

The U.S. Tennis Association (USTA) introduces a dedicated credential program for social media creators at this...

Live Streaming, Influencer Marketing Key To Hong Kong Retailers’ Success In Mainland China

Nearly 80% of mainland Chinese consumers surveyed have purchased Hong Kong products online, according to new...

FOX Advertising Invests In The Lighthouse To Support Creator Business Growth

FOX Advertising and The Lighthouse are connecting traditional media infrastructure with the creator economy through a...

From Farm To Feed: John Deere’s Digital Storytelling Strategy Amasses 100M Views, 700K Followers In One Year

John Deere’s digital strategy, spearheaded by Chief Tractor Officer Rex Curtiss, reached a milestone with over...

The Pittsfield Project: Rescuing A Century-Old Icon Through Digital Storytelling

Tom Liravongsa on top of the Pittsfield Building A 100-year-old Art Deco skyscraper in downtown Chicago—acquired...

How Podscribe’s TransUnion Integration Brings Demographic Precision To Podcast Advertising

Podscribe, whose recent research revealed that 99% of podcast advertisers reach only one-quarter of potential listeners,...

Intelligence-First Influencer Marketing: How SAMY Alliance Secured L’Oréal Italy’s Multi-Brand Account

SAMY Alliance recently secured the influencer marketing account for all L'Oréal brands in Italy after demonstrating...

The Lighthouse: A Creative Space That’s Tailor-Made for Creators 

The Lighthouse, a physical campus occupying a renovated 1937 post office in Venice, California, represents Whalar...

Architects Of Immersive Worlds: Inside Lenovo’s ‘Quest For The Impossible’ Series from Portal A 

In a medieval castle in England, two gaming creators find themselves transported from their familiar digital...

The Rise Of Employee Influencers: How EGC Is Making A Mark In Brand Marketing In 2025

Employee-generated content (EGC)—content created and shared by employees that showcases their experiences, insights, and perspectives about...

How QYOU’s Paradise Campaign Turned Plot Secrecy into Creator Marketing Gold

Chris details the intentional design: "We very purposefully set up the first videos with a formula...

E-Commerce Veteran Shares Key Insights After Spending $10M On Influencer Marketing Campaigns

Sean Frank, CEO of wallet company Ridge, has released a YouTube video detailing insights and strategies...

Elevating Influence From Tactic To Strategy: How Anorak Travel Creates Travel Campaigns With Purpose

The Vogue Hotel Montreal faced a marketing emergency in 2021: new ownership had failed to acquire...

The Art Of Gaming Integration: How Livewire Is Elevating Brand Presence In Gaming

Over three billion gamers spending two hours daily in virtual worlds represent an untapped marketing frontier...

Communities Over Clicks: How Different Think Is Redefining Social Media ROI

"Social media is like having your own personal television channel in your pocket that you can...

Marketing Integration: How Tuff Transforms Campaigns Into Growth Engines

Creative brand teams know how to deliver compelling narratives. Performance teams, on the other hand, leverage...

White House Shake-up Gives Content Creators Front Row Seat

The White House is implementing structural changes to its press briefing operations, creating a dedicated first-row...

Essential Creator Skills For 2025: Insights From 14 Industry Leaders

Recent research from LTK and Northwestern University's Retail Analytics Council shows that 93% of companies plan...

Creator Economy Pioneer Jacob Shwirtz Reveals Key Strategies For Lasting Success

What social media platforms are to content creators, Jacob Shwirtz is to startups in the creator...

Brat TV Acquires Electric Monster To Expand YouTube Reach

Digital entertainment studio Brat TV has acquired Electric Monster and rebranded as ZATV, aiming to broaden...

Harvard Launches Platform To Connect Student-Athletes With Businesses For ‘Better Opportunities’

Harvard Athletics has introduced a digital platform dubbed One Crimson NIL Exchange to connect student-athletes with...