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REACH Invests In Tesslate To Bridge Creator Economy, AI Dev Tools

Creator economy platform REACH has acquired a 12% stake in Tesslate, an open-source AI infrastructure and development ecosystem. The investment marks REACH’s expansion into technical incubation and infrastructure-first startups.

“This partnership represents a strategic expansion of REACH’s venture-building roadmap,” said Dylan Huey, Chief Executive Officer of REACH, in a press release. “Tesslate provides a technical backbone that complements our growth, distribution, and marketing capabilities.”

Founded by AI engineer Manav Majumdar, Tesslate offers tools that convert ideas into production-grade software using modular AI agents and full-stack generation tools. The platform has gained traction quickly, surpassing 60,000 model downloads on Hugging Face and earning 300+ GitHub stars across its open-source libraries.

Partnership Targets AI-Native Startups

Beyond the equity stake, REACH and Tesslate commit to co-developing and incubating consumer technology companies. The collaboration integrates REACH’s brand-building capabilities with Tesslate’s multi-agent software stack, creating a foundation for an AI-native startup studio model.

“REACH brings operational scale and strategic alignment to the next generation of startups,” stated Majumdar. “Their support allows us to build not just technically sound software, but category-defining companies.”

The investment comes as new research from Wondercraft shows AI adoption reaching mainstream status among content creators. Over 80% of creators now use AI tools, with nearly 40% incorporating them throughout their entire workflow.

Video emerges as the dominant medium, with 52.5% of creators focusing on it as their primary format. Approximately one in four video creators uses AI across their entire production process.

The partnership positions both REACH and Tesslate to capitalize on the growing integration of AI in content creation across industries.

Nii A. Ahene

Nii A. Ahene is the founder and managing director of Net Influencer, a website dedicated to offering insights into the influencer marketing industry. Together with its newsletter, Influencer Weekly, Net Influencer provides news, commentary, and analysis of the events shaping the creator and influencer marketing space. Through interviews with startups, influencers, brands, and platforms, Nii and his team explore how influencer marketing is being effectively used to benefit businesses and personal brands alike.

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