Pinterest has published its “Pinterest Predicts 2026” report, a trend forecast based on the platform’s internal search activity from September 2023 to August 2025, using English-language searches globally. The company frames the package as a “not-yet-trending report” spanning “21 trends” across categories, including food and drink, fashion, beauty, home, travel, celebrations, hobbies, well-being, and parenting.

Pinterest said it calculated most trend changes by comparing normalised searches from September 2024 to August 2025 with those from September 2023 to August 2024, and highlighted which generations contributed most to search growth relative to their baseline activity. The report defines Gen Z as ages 18-27, Millennials as 28-43, Gen X as 44-59, and Baby Boomers as 60+.

For marketing teams and creator-economy operators, the report’s core signal is not purchase intent but attention – what audiences search for as they plan, save, and refine ideas. Across the 2026 set, Pinterest’s data points to a year where aesthetic “world-building” spreads across categories: colour, texture, and nostalgia showing up not only in fashion and beauty, but also in home design, celebrations, and even food.

Home: A Global-Influenced Mix and a Return to Bold Patterning

In home décor, Pinterest’s 2026 trends leaned into statement interiors rather than minimal restraint. The report projected a “fusion of African and bohemian styles,” pointing to rising searches for terms such as “afrobohemian home decor” (+220%), “motif berbere” (+210%), and “adire fabric” (+130%). It also listed “Ethiopian art” (+50%), “rattan accent chair” (+50%), and “bamboo beaded curtains” (+60%) as additional search terms climbing on the platform.

Separately, Pinterest described a circus-inspired interior direction it labelled “FunHaus,” built around bold stripes and sculptural shapes. Search terms associated with that theme included “circus interior” (+130%), “vintage circus aesthetic” (+70%), “circus nursery” (+50%), and “stripey ceiling” (+40%).

A third home signal, branded “Neo Deco,” suggested renewed interest in Art Deco motifs with contemporary finishes. Pinterest said the “Art Deco trend is getting a modern twist,” and tied that to search growth for “antique bar cart” (+100%), “red marble bathroom” (+80%), “pendant lamp” (+40%), and “brass aesthetic” (+35%).

Fashion: Ornamentation, Utility, and a Literary Look

Pinterest’s fashion section presented 2026 as a year where accessories and silhouettes do more of the talking. In “Brooched,” Pinterest said “Boomer and Millennial men” would lean into vintage pins and heirloom detailing, and it backed the idea with search increases including “brooch aesthetic” (+110%), “maximalist accessories” (+105%), “lapel shirt” (+95%) and “brooch for men suit” (+90%).

In a separate fashion trend called “Glamoratti,” Pinterest positioned an ’80s-style maximalism as an audience driver, citing search growth for “80s luxury” (+225%), “baggy suit” (+90%), “chunky belt” (+65%), and “high collar jacket” (+60%).

Pinterest also spotlighted “Khaki Coded,” which it described as an adventure-ready, pocket-heavy aesthetic. Related searches included “brown linen shirt” (+100%), “field jacket outfit men” (+65%), “utility shirt” (+45%) and “paleontologist aesthetic” (+35%).

The report’s cross-category “Poetcore” trend framed a literary-inspired wardrobe – “oversized turtlenecks, vintage blazers and messenger bags” – as another 2026 signal. Search terms it listed included “the poet aesthetic” (+175%), “satchel bags aesthetic” (+85%), “tie accessories” (+85%) and “poet core” (+75%).

For creators and agencies, the throughline is that Pinterest’s fashion signals skew toward styling cues that translate cleanly into short-form visual storytelling: close-ups of accessories, texture-led fits, and recognisable references audiences can save into boards and use for their own planning.

Beauty: Deliberate Asymmetry, Layered Fragrance, and After-Dark Looks

In beauty, Pinterest’s report highlighted experimentation, tactility, and a shift away from uniform “perfection.” “Glitchy Glam” framed 2026 as a year where audiences “miss the mark – on purpose,” linking the concept to search growth for “avant garde make-up editorial” (+270%), “nails with different colours on each hand” (+125%), and “weird make-up looks” (+115%).

Pinterest also forecast a fragrance trend it called “Scent Stacking,” noting that consumers are “ditching one-and-done scents” and layering oils and perfumes. The largest numeric increase in that section was “niche perfume collection” (+500%), followed by “perfume layering combinations” (+125%) and “scent layering” (+75%).

Elsewhere, the report described a darker aesthetic direction (labelled “Vamp Romantic”) that included “dark romantic make-up” (+160%) and “gothic coffin nails” (+180%), reflecting another cluster of searches rising on the platform.

From a marketing standpoint, the data suggest that Pinterest users are not only searching for product categories (perfume, nails, makeup), but also for specific “looks” and combinations that creators can demonstrate: before/after formats, routine stacking, and side-by-side comparisons.

Food and Drink: Cabbage Moves Into the Spotlight

Pinterest’s “Cabbage Crush” trend highlighted a specific ingredient gaining attention as audiences search for new recipes. The report said “Boomers and Gen X” would drive a shift from cauliflower to cabbage, citing increases in search for “cabbage dumplings” (+110%), “golumpki soup” (+95%), and “cabbage alfredo” (+45%). It also listed “fermented cabbage” (+35%) and “sautéed bok choy” (+35%) as trending upward among related searches.

For agencies working with food brands (or creators building recipe franchises) Pinterest’s signal is unusually actionable: it identifies specific dish formats and related terms that can inform SEO, video titles, and visual motifs across platforms.

Travel and Celebrations: Thrill-Seeking Trips, Mystical Terrains, and Theatrical Events

Pinterest’s travel trends split between adrenaline and atmosphere. “Darecations” described audiences “travelling for the thrill of it,” with searches rising for “adventure tourism” (+75%), “auto racing events” (+85%), and “football tournament” (+50%).

Meanwhile, “Mystic Outlands” pointed toward moody, whimsical destinations, led by “Scotland Highlands aesthetic” (+465%) and additional growth in searches such as “Faroe Islands aesthetic” (+95%) and “Bolivia Salar de Uyuni” (+70%).

In celebration settings, Pinterest’s “Opera Aesthetic” trend framed gatherings as more theatrical and opulent, driving searches for “midnight masquerade” (+95%), “opera outfits” (+55%), and “wedding ceiling draping” (+40%).

Cross-Category Signals: Colour, Texture, and Analog Nostalgia

Beyond individual verticals, Pinterest’s report leaned heavily on cross-category aesthetics that can be applied across multiple industries for brand systems and creator formats that require repeatable visual codes.

“Cool Blue” presented a cool-toned palette spreading across food, fashion, beauty, and celebrations, supported by search growth including “frosted make-up” (+150%), “icy blue” (+50%), and “blue drinks aesthetic” (+55%).

“Gimme Gummy” focused on tactile, elastic, and glossy visuals – Pinterest referenced “jelly blush” (+130%) and “jelly candy aesthetic” (+100%), alongside “gummy bears aesthetic” (+50%).

And “Pen Pals” suggested an analog revival (turning letters into keepsakes), driven by searches such as “snail mail gifts” (+110%), “cute stamps” (+105%) and “penpal ideas” (+90%).

Taken together, the report depicts 2026 as a year where audiences use Pinterest to plan experiences and identities (outfits, rooms, routines, recipes and trips) through highly specific, remixable cues. For marketers, Pinterest’s contribution is not a promise that these ideas will dominate culture, but a quantified view into what users increasingly seek out as they map what comes next.

Image credits: Pinterest
Get the full report here

Checkout Our Latest Podcast