Jimmy Donaldson, known professionally as MrBeast, has officially become the first individual content creator to surpass 400 million subscribers on YouTube. This milestone, reached on June 1, 2025, solidifies his position as the creator with the most-subscribed channel on the platform. 

Since January, when he reported having around 340 million subscribers, MrBeast has added nearly 60 million followers in under six months.

This subscriber milestone comes amid significant business developments for Donaldson. His holding company, which encompasses ventures such as chocolate brand Feastables and snack company Lunchly, reportedly generated over $400 million in sales last year. In February 2025, sources indicated Donaldson was seeking investment that would value his business empire at approximately $5 billion.

Donaldson has recently formalized a partnership with Riyadh Season 2025 to develop exclusive content and physical attractions in Saudi Arabia. The collaboration includes MrBeast Park, an interactive attraction, and introduces Feastables to the Saudi market, starting in November.

As the YouTuber reports, his Amazon Prime Video series “Beast Games” has become the platform’s most-watched unscripted show ever, reaching 50 million viewers in just 25 days after its December 2024 premiere. Amazon has renewed the competition series for two additional seasons following its performance.

Creator’s Perspective

In a post on X, Donaldson reflected on his journey: “400,000,000 subscribers! A decade ago before I blew up everyone in my life told me I was too obsessed and constantly told I’d never make it.” He attributed his success to perseverance, noting he “grinded every moment my eyes were open for 7 years before anyone started watching.”

On a recent episode of “The Diary of a CEO” podcast, Donaldson emphasized that viral success requires creating content “that’s never been done before,” stating his video productions now require investments in the millions.