Talent Collectives

Lickd Appoints Christopher Collins As New Marketing Director After Brand Music Licensing Launch

Published on November 14, 2025

Lickd, the mainstream music licensing platform for creators and brands, has appointed Christopher Collins as its new Marketing Director. Collins joins from Audio Network, where he led global campaign strategy.

The appointment comes after Lickd’s launch of a dedicated brand licensing platform that addresses copyright challenges for social media marketing. Collins will lead brand, growth, and creator marketing strategy, shaping how Lickd engages creators and brands globally.

The industry veteran brings 17 years of experience in marketing strategy, having previously helped Audio Network through three acquisitions, including an initial $215 million acquisition by eOne. His background includes directing global marketing strategy and leading cross-functional teams across multiple sectors including B2C (Business to Consumer), B2B (Business to Business), and D2C (Direct to Consumer).

“I’ve spent my career building brands that connect creative ambition with business growth – and that’s exactly what Lickd stands for. It’s not just solving copyright headaches; it’s partnering with creators and brands, empowering them to grow through music,” Collins said in a statement.

“After a year of growth for Lickd, we are delighted to be in a position to hire leading figures in the marketing industry,” said Paul Sampson, CEO at Lickd. “Christopher brings a wealth of experience from his work with Audio Network and Underscore.”

Addressing Industry Pain Points

Lickd’s new brand platform tackles what Sampson identified as a critical market gap: the inability to license mainstream music efficiently for social media content cycles. The traditional licensing process typically takes 4-12 weeks, making it impractical for brands publishing multiple weekly social posts.

“Brands are now putting out three, four, five, six, sometimes 20 pieces of content a week,” Sampson said in a recent interview with Net Influencer. “They can’t go through the traditional licensing process. It’s unwieldy, untenable, and not fit for purpose.”

The platform emerges amid significant legal challenges for brands using unlicensed music. In the U.S., statutory damages range from $750 to $150,000 per infringement, with total lawsuits in the space exceeding $1 billion, according to Sampson.