Influencer and boxer Jake Paul appears to be enjoying the surge of AI-generated videos featuring his likeness on social media platforms, even as many Hollywood stakeholders express concern about OpenAI’s new Sora 2 video generation app, according to The Hollywood Reporter (THR).

Since Sora 2’s launch on September 30, TikTok has been inundated with hyperrealistic AI-generated videos featuring Paul in various fictional scenarios. Common themes include Paul causing disturbances on airplanes, encountering police, and portraying him as a fashion and makeup enthusiast.

Rather than pushing back against these impersonations, Paul appears amused by the attention. The content creator, who opted in to allow his likeness to be used through Sora, responded on social media with humor. In one TikTok video, he jokingly threatened lawsuits while applying makeup, mimicking the AI-generated content. 

He also shared a Sora-created video on Instagram showing him having a meltdown at Starbucks, with the caption, “Surprised someone got this on camera this morning. What happened to privacy?”

Industry Resistance Grows

Paul’s embrace of the technology stands in stark contrast to the broader entertainment industry’s response. According to THR, major studio executives and talent agencies have voiced significant concerns about the new AI video platform.

Charles Rivkin, CEO of the Motion Picture Association, has called on OpenAI to “prevent infringement” of “our members’ films, shows, and characters.” Talent agency WME reports it is opting out all clients from the latest update of the video tool.

CAA has labeled Sora 2 a “significant risk” to its clients, while OpenAI CEO Sam Altman promises “to give rightsholders more granular control” over their intellectual property.

Broader Creator Concerns

YouTuber Casey Neistat has warned that Sora could flood social media with what he terms “AI slop, an endless dribble of computer-generated nonsense that no one cares about.” In a recent analysis, Neistat questioned the impact on creativity when content generation requires minimal effort.

MrBeast, YouTube’s most-subscribed creator, shared similar concerns about the advancements in AI video. “When AI videos are just as good as normal videos, I wonder what that will do to YouTube and how it will impact the millions of creators currently making content for a living,” he posted on X. “Scary times.”

Platform Growth and Creator Impact

OpenAI describes Sora 2 as a social platform centered around a feature called “cameos,” which enables users to insert themselves into AI-generated scenes. The iOS app is currently available in the U.S. and Canada on an invitation-only basis, although ChatGPT Pro users can access it without an invitation.

Research indicates that more than 80% of content creators now incorporate AI in some aspect of their creative process, with nearly 40% using it throughout their entire workflow. Video has emerged as the dominant medium, with 52.5% of creators focusing on it as their primary format.

Despite technological advancements, Alex Dahan, Open Influence founder and CEO, sees a potential countertrend: “As synthetic content dominates feeds, authenticity becomes the scarcest, most valuable currency online. That’s why brands are going to turn back toward human creators, not away from them.”

Checkout Our Latest Podcast