FLORA announced a $6.5 million seed round led by Mike Volpi at Hanabi Capital. 

The investment includes participation from Amy Wu Martin at Menlo Ventures, Twitch founder Justin Kan, and MSCHF founder Gabe Whaley. Additional investors include Company Ventures, Alumni Ventures, A16Z GAMES, Long Journey, and Embedding VC, alongside individual investors from companies including Facebook AI Research Lab, Midjourney, Pika, Notion, and Stability.

FLORA positions itself as an “elegant all-in-one production environment” for creative professionals. The platform is designed to be fast, context-aware, multiplayer, and AI-native. According to founder Weber Wong, FLORA aims to become “the new standard for intelligent creative work.”

Wong recently told TechCrunch that existing AI tools “make it easy to create, but lack creative control,” while traditional creative software offers “control, but are unintuitive & time-consuming.”

Targeting and New Team Functionality

The company targets “powerhouse creatives” who prioritize quality while seeking efficiency. FLORA offers a unified subscription model providing access to creative AI models across multiple modalities. Key features include fine-grain controls for individual creative expression, real-time collaboration capabilities, and streamlined workflows for whiteboarding, concepting, and feedback.

The platform provides an “infinite canvas” that integrates with existing AI models, offering a visual interface where users can generate and manipulate text, images, and video. Professional pricing starts at $16 per month, with a free tier available for limited projects.

Concurrent with the funding announcement, FLORA launched Team Workspaces to enhance collaborative capabilities across creative teams. This feature enables entire teams to collaborate within the FLORA environment. The collaborative features enable designers to quickly iterate, with Wong noting that users can “do 100X more creative work” by generating multiple variations of designs.

Rather than building its own AI models, FLORA focuses on the interface and user experience, with Wong emphasizing, “The model does not matter, the technology does not matter. It’s about the interface.”