Creator analytics platform Favikon has released its “Top 100 Creators” list for 2025, offering a data-driven alternative to TIME magazine’s inaugural “TIME100 Creators” list published earlier this month. The Favikon ranking highlights geographic and linguistic diversity in the creator economy that the company claims is absent from TIME’s selection.
Methodology Differences
Favikon’s list is based on algorithmic analysis of performance data across 11 million creators worldwide, without editorial curation. This approach stands in contrast to TIME’s methodology, which involved polling correspondents and partnering with creator marketplace #paid to analyze metrics while focusing “primarily on English-language creators.”
The methodological differences produced notably different results, with only six creators appearing on both lists. TIME’s list features Kai Cenat, MrBeast, and other major names from the U.S. creator ecosystem, while Favikon’s includes creators like Virginia Fonseca (Brazil), Sherin Amara (UAE), and Niana Guerrero (Philippines).
Geographic Distribution
According to Favikon’s analysis, the TIME100 Creators list is 78% U.S.-based with minimal representation from regions such as Latin America, Africa, Southeast Asia, and the Middle East.
In contrast, Favikon’s ranking shows:
28% of top creators are based in the United States
72% come from over 25 countries globally
Latin American creators alone account for 30% of the list
“The U.S. no longer dominates,” notes Favikon founder Jérémy Boissinot in the accompanying blog post. “For the first time, a global ranking puts U.S.-based creators in the minority.”
Multilingual Content
Favikon’s data indicates that 51% of top creators primarily post content in languages other than English. Spanish and Portuguese combined represent 33% of the list, with creators in Arabic, Indonesian, and other languages also achieving significant influence.
The report specifically highlights creators like Virginia Fonseca (Brazil), who creates Portuguese content and ranks third overall, and M Adam Al Hidayat (Indonesia), who produces content in Bahasa and ranks in the top 20.
Platform Distribution and Category Diversity
Cross-platform presence appears essential for top creators in 2025. Favikon’s data shows that creators in their Top 100 are active on an average of 3.5 platforms, with 75% using four or more. YouTube and Instagram are nearly universal, while TikTok remains dominant in short-form content.
The report also notes that 12 creators in the Top 100 have LinkedIn profiles, though these are not their primary platforms. This suggests major creators are beginning to explore LinkedIn’s potential for professional visibility and brand partnerships.
Beyond platform distribution, Favikon’s list reveals significant category diversity. Entertainment remains prominent, but creators in education, fitness, STEM, and other niches are gaining influence. The list includes creators such as Rachel Accurso (early childhood education) and Anatoly (fitness), indicating broader representation across various content categories.
Implications for the Creator Economy
Favikon’s report suggests the 2025 creator economy is characterized by global reach, multilingual content, multi-platform strategies, niche communities, and increasing business sophistication.
“The creator economy is bigger, louder, and more global than ever,” states Boissinot. “Entire ecosystems exist in Portuguese, Arabic, Spanish, Hindi, Bahasa, and more.”
The report emphasizes that audience quality now outweighs raw follower counts, with Favikon’s authenticity score penalizing suspicious engagement patterns, such as fake followers and inflated metrics.
This release comes shortly after TIME launched its first-ever “TIME100 Creators” list on July 9, featuring Twitch streamer Kai Cenat on its worldwide cover. TIME’s list categorized creators into five groups: Titans, Entertainers, Leaders, Phenoms, and Catalysts, representing what TIME Editor-in-Chief Sam Jacobs described as a major shift in “what we watch, how we spend our time, what we buy, and how we vote.”
Nii A. Ahene is the founder and managing director of Net Influencer, a website dedicated to offering insights into the influencer marketing industry. Together with its newsletter, Influencer Weekly, Net Influencer provides news, commentary, and analysis of the events shaping the creator and influencer marketing space. Through interviews with startups, influencers, brands, and platforms, Nii and his team explore how influencer marketing is being effectively used to benefit businesses and personal brands alike.
Creator analytics platform Favikon has released its “Top 100 Creators” list for 2025, offering a data-driven alternative to TIME magazine’s inaugural “TIME100 Creators” list published earlier this month. The Favikon ranking highlights geographic and linguistic diversity in the creator economy that the company claims is absent from TIME’s selection.
Methodology Differences
Favikon’s list is based on algorithmic analysis of performance data across 11 million creators worldwide, without editorial curation. This approach stands in contrast to TIME’s methodology, which involved polling correspondents and partnering with creator marketplace #paid to analyze metrics while focusing “primarily on English-language creators.”
The methodological differences produced notably different results, with only six creators appearing on both lists. TIME’s list features Kai Cenat, MrBeast, and other major names from the U.S. creator ecosystem, while Favikon’s includes creators like Virginia Fonseca (Brazil), Sherin Amara (UAE), and Niana Guerrero (Philippines).
Geographic Distribution
According to Favikon’s analysis, the TIME100 Creators list is 78% U.S.-based with minimal representation from regions such as Latin America, Africa, Southeast Asia, and the Middle East.
In contrast, Favikon’s ranking shows:
“The U.S. no longer dominates,” notes Favikon founder Jérémy Boissinot in the accompanying blog post. “For the first time, a global ranking puts U.S.-based creators in the minority.”
Multilingual Content
Favikon’s data indicates that 51% of top creators primarily post content in languages other than English. Spanish and Portuguese combined represent 33% of the list, with creators in Arabic, Indonesian, and other languages also achieving significant influence.
The report specifically highlights creators like Virginia Fonseca (Brazil), who creates Portuguese content and ranks third overall, and M Adam Al Hidayat (Indonesia), who produces content in Bahasa and ranks in the top 20.
Platform Distribution and Category Diversity
Cross-platform presence appears essential for top creators in 2025. Favikon’s data shows that creators in their Top 100 are active on an average of 3.5 platforms, with 75% using four or more. YouTube and Instagram are nearly universal, while TikTok remains dominant in short-form content.
The report also notes that 12 creators in the Top 100 have LinkedIn profiles, though these are not their primary platforms. This suggests major creators are beginning to explore LinkedIn’s potential for professional visibility and brand partnerships.
Beyond platform distribution, Favikon’s list reveals significant category diversity. Entertainment remains prominent, but creators in education, fitness, STEM, and other niches are gaining influence. The list includes creators such as Rachel Accurso (early childhood education) and Anatoly (fitness), indicating broader representation across various content categories.
Implications for the Creator Economy
Favikon’s report suggests the 2025 creator economy is characterized by global reach, multilingual content, multi-platform strategies, niche communities, and increasing business sophistication.
“The creator economy is bigger, louder, and more global than ever,” states Boissinot. “Entire ecosystems exist in Portuguese, Arabic, Spanish, Hindi, Bahasa, and more.”
The report emphasizes that audience quality now outweighs raw follower counts, with Favikon’s authenticity score penalizing suspicious engagement patterns, such as fake followers and inflated metrics.
This release comes shortly after TIME launched its first-ever “TIME100 Creators” list on July 9, featuring Twitch streamer Kai Cenat on its worldwide cover. TIME’s list categorized creators into five groups: Titans, Entertainers, Leaders, Phenoms, and Catalysts, representing what TIME Editor-in-Chief Sam Jacobs described as a major shift in “what we watch, how we spend our time, what we buy, and how we vote.”
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