Endlss debuted its AI-powered influencer workflow and management platform Endlss Copilot, targeting growing brands seeking to streamline their influencer marketing operations. The platform manages the entire campaign lifecycle from discovery to reporting, with AI handling administrative tasks to free teams for strategic work.

“For most marketing leaders, the challenge isn’t ambition and creativity—it’s capacity and cost,” Endlss co-founder and CEO David Abbey said in a press release.

Automated Features and Personalization

The platform offers AI-driven personalization that crafts outreach messages tailored to each creator’s content and performance metrics. It integrates discovery, outreach, content coordination, gifting, payments, and tracking functionalities into a single system. The platform’s Smarter Links technology provides attribution data for conversions and commissions.

The launch comes as AI adoption accelerates across the creator economy, with 91% of brands now incorporating artificial intelligence into their creator marketing strategies, according to CreatorIQ. Key applications include content creation, performance tracking, and influencer identification.

Early adopter Nick Hight, founder of DTC headwear brand No Rivals, reports that the platform saves his team “hours every week” through features like automated gifting and AI-powered personalization.

Endlss was developed by the team behind Penny AI, which raised $32.5 million in 2022 and operates in 70 countries, supporting brands including Rodan + Fields and Nu Skin.