Brand
Domino’s Taps Athletes, Influencers, and Creators to Promote Pizza Campaign During March Madness
Domino’s is launching a social-first campaign ahead of March Madness, featuring the personal pizza customizations of influencers, content creators, and college basketball players to promote the return of its “Best Deal Ever” promotion, which offers any pizza with any toppings for a discounted price.
According to a press release, the campaign features creators including internet personality Trisha Paytas, influencer Courtney Cook, and content creator Jesse Riedel, known as Jesser, alongside college basketball players Cameron and Cayden Boozer, JT Toppin, and Olivia Miles, elite gymnast Jordan Chiles, reality TV star Kelsey Anderson, and others.
Beyond social media, Domino’s is partnering with “Friends Keep Secrets,” a podcast featuring Benny Blanco, Lil Dicky, and his wife, Kristin Batalucco. During branded segments throughout the show, the hosts will use the “Best Deal Ever” promotion to build their own pizza combinations.
“We created the Best Deal Ever to give customers the pizza they crave the most, when they crave it the most, at a craveable price,” said Kate Trumbull, Domino’s EVP and CMO.
Expanding the Celebrity Meal Format
The campaign builds on a format popularized by quick-service rivals, according to a report from Marketing Dive.
McDonald’s has deployed celebrity meal collaborations for decades, partnering with Michael Jordan and BTS. Domino’s is extending the concept to social media influencers and content creators, with a range of talent designed to encourage consumers to construct their own personalized combinations.
The promotion comes months after Domino’s launched its first brand refresh in over a decade and relaunched both its mobile app and website, moves the company flagged in its Q4 2025 earnings transcript as part of a broader push toward mobile ordering.
Domino’s reported Q4 revenue of $1.54 billion, a 6.36% year-over-year increase, according to Marketing Dive. Its loyalty program reached 37.3 million members at the end of 2025, up 4.5% from the prior year, with carryout orders bolstered by deals and value-focused positioning.
