Brand

The Making Of ‘Passion’: Behind MyMuse And Influencer Dixie D’Amelio’s Soda Collaboration

MyMuse, a beverage brand focused on delivering better-tasting, functional drinks, has partnered with social media influencer...

Commentary

[REPORT] Influencers’ Role In Making U.S. Consumers Click ‘Buy Now’ On Amazon

IZEA has released a new report that provides insights into the effectiveness of influencer marketing in...

Platform

Need To Buy Tickets For Live Events? Look No Further Than TikTok

TikTok has announced a new partnership with AXS, a global ticket seller, to offer fans a...

Strategy

Do Creators Really Influence Consumer Buying Habits? More Than 1,000 Followers Answer Survey

NeoReach, an influencer marketing platform, has released a report titled “Swipe to Buy 2024: How Creators...

Platform

TikTok’s Taking “Notes,” Quietly Rolling Out Instagram Rival App In Australia, Canada

TikTok has launched its new photo and text-sharing app, “Notes,” in Australia and Canada. The app...

Strategy

Inside Indian Ruling Party’s Social Media Strategy To Curry Favor With Gen Z Voters 

As India’s multi-phase national election begins on April 19, political parties will target the nation’s massive...

Platform

All You Need To Know About Snapchat’s New Generative AI Watermarking

Snapchat has unveiled new transparency measures for AI-generated content. The popular messaging app has announced it...

Brand

Twitch Just Announced Which 10+ Streamers Are Bringing TwitchCon Europe To Life

Twitch has unveiled the featured creators attending TwitchCon Europe 2024 in Rotterdam. The two-day live-streaming event...

Brand

The $12 Pizza A 16 Million-Follower TikTok Star Co-Created With Pizza Hut   

Pizza Hut has announced a partnership with social media influencer Keith Lee to launch the FamiLEE...

Platform

“Shop With A Friend” In Amazon’s Newest Venture With Celebs And Creators

Amazon has introduced a new interactive shopping channel that enables customers to shop with creators and...

Commentary

Creators Cash In: Paid User-Generated Content Offering Explodes 93% In 2023

Collabstr, an influencer marketing platform, released its annual report examining trends in the industry. The report...

Platform

Snapchat Leans On Creators To Produce “Shoulder Content” For the Olympics, Elections

Snapchat aims to become a hub for news and content surrounding major cultural moments in 2024....

Platform

TikTok Laid Off Over 250 Employees In Ireland, Prompting Backlash From Staff Due To “Insensitive” Approach

TikTok declared more than 250 employees in Ireland redundant on Friday, The Journal reports.  According to...

Commentary

Over 70% Of Creators Say Effective Brand Partnerships Boost Followers’ Awareness And Perception

Creator marketing platform Collective Voice has released a new report revealing how successful brand partnerships with...

Brand

Paramount Global Exploring Selling Creator Economy Convention VidCon 

Paramount Global has hired investment bank Oaklins DeSilva+Phillips to explore the potential sale of VidCon, an...

Brand

OGIO Taps Golf Influencer To Promote Bag Range Launch In Europe 

OGIO Europe has reinforced its golf ambassador roster by partnering with James Robinson, one of the...

Brand

Later CEO Scott Sutton Announces Creator Podcast With “Love Is Blind’s” Kwame Appiah 

Later, a social media management and influencer marketing platform is launching “Beyond Influence,” a new podcast...

Agency

Sports Media Empowers Young Athletes To Build Their Brand With NIL Marketplace Launch

Sports Media, a sports marketing agency, has launched a new Name, Image, and Likeness (NIL) marketplace...

Influencer

‘Diary Of A CEO’ Host Steven Bartlett Launches Global Podcast Company Flight Studio With Ex-Acast Duo

Steven Bartlett, entrepreneur and host of “The Diary Of A CEO” (DOAC), has announced the launch...

Brand

Cannes Lions Unveils A Creator Pass To Lure Influencers To The Advertising Festival  

The Cannes Lions advertising festival announced it has partnered with Viral Nation, a marketing and talent...

Platform

YouTube Gears Up Shopping Game With New Features For Creators

YouTube has announced the launch of new “Shopping” features aimed at helping creators better monetize their...

Brand

Uber Eats Enables Its 1 Million Merchants To Showcase Their Food Via A New Short-Video Feed

Uber Eats has unveiled a short-form video feed similar to TikTok to help restaurants showcase their...

Commentary

2,000 Creators Shared How They Make Money. The Top Creators Use These Tips And Tricks. 

A new report from influencer platform Kajabi, “State of Creators ‘24,” examines strategies used by top-earning...

Commentary

Is TikTok Shop The Go-To Platform For Brands To Reach Gen Z?

Earnest Analytics released a new report on April 10, revealing insights into the performance of the...

Brand

Warner Bros. Sold Rooster Teeth’s Roost Podcast to Talent Agency Managing MrBeast, Kai Cenat

Warner Bros. Discovery has sold Rooster Teeth’s Roost Podcast Network to Night, a talent management company...