AnyMind Group, a Tokyo-listed business-process-as-a-service (BPaaS) company for marketing, e-commerce, and digital transformation, has announced a strategic partnership with Truecaller, a Stockholm-headquartered global communications platform. 

The deal makes AnyMind Group the exclusive ad intermediary for Truecaller’s advertising inventory across key markets in the Middle East and North Africa (MENA) and Southeast Asia, covering Egypt, UAE, Qatar, Saudi Arabia, Israel, Ghana, Nigeria, Morocco, Malaysia, Singapore, and Vietnam.

Through the deal, AnyMind Group will add Truecaller’s premium ad formats and proprietary data capabilities to its regional publisher network. The partnership also connects Truecaller inventory to AnyMind Group’s broader enterprise solutions, spanning influencer marketing, mobile marketing, e-commerce enablement, social commerce, and live commerce.

“We are excited to partner with Truecaller to open its inventory to brands across MENA and Southeast Asia,” said Aditya Aima, Managing Director of Growth Markets and Co-MD of India and MENA at AnyMind Group. “With Truecaller’s scale and trusted user ecosystem, combined with our market depth and networks, we see strong potential to drive more relevant, high-impact advertising outcomes.”

Hemant Arora, VP of Global Ad Sales at Truecaller, said the collaboration aims to deliver “localized expertise and measurable outcomes for advertisers” across markets he described as having “evolving digital maturity.”

AnyMind Group operates across 15 markets and, as of December 2025, reports serving over 1,500 enterprises for marketing. Truecaller, founded in 2009, reports over 450 million active users and 5 billion ad impressions per day.