Podcast marketplace Frequency and ad tech firm Flightpath have formed a strategic partnership to address unsold podcast inventory across publisher networks, the companies announced. 

The integration connects Flightpath’s predictive analytics and inventory management tools directly into Frequency’s Premium Publisher Network (PPN), a curated marketplace for premium podcast inventory.

The partnership allows individual networks to access forecasting, yield optimization, and delivery intelligence through a single workflow, rather than managing disconnected systems across multiple platforms.

How the Integration Works

Flightpath serves as the intelligence layer within the PPN, providing publishers with real-time visibility into sales opportunities across their podcast portfolios. Frequency’s marketplace then executes against that data, enabling cross-network demand coordination. 

The companies say the setup avoids duplicating existing workflows or adding operational burden for publishers.

“Flightpath was built to give publishers a forward-looking view of their inventory, identifying and surfacing opportunities in real time so they can be acted on before revenue is missed,” said Laurie Belleau, Chief Revenue Officer at Flightpath. “By integrating with Frequency, we’re turning insight into action.”

Infrastructure Play

Frequency CEO Pete Jimison framed the partnership as an infrastructure development for the broader podcast advertising market.

“For too long, podcast revenue has been constrained by disconnected systems,” Jimison said. “By connecting inventory intelligence with marketplace execution, we’re not just improving workflows, we’re building the infrastructure that enables smarter monetization across the industry.”

The PPN is designed to bring transparency and scale to premium podcast supply. With the Flightpath integration, the companies claim publishers can unlock revenue from inventory that would otherwise go unsold.

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