CreatorDB, a San Diego-based creator data provider, has launched Version 3 of its API alongside an MCP server that connects its creator data to AI assistants including Claude and ChatGPT. The company is positioning both products as the data layer for brands and agencies building their own Influencer Marketing software, with pricing starting at $79 a month.

The dataset covers tens of millions of influencer profiles across YouTube, Instagram, and TikTok. Each profile includes performance metrics, past brand sponsorships, audience breakdowns, contact emails, related social accounts, and growth trends. CreatorDB says profiles are updated daily. The company also tracks 15,000 brands and the creators each one works with.

CreatorDB frames the launch around a shift in how marketing teams acquire software. According to the company, AI coding tools have made in-house development realistic for almost any marketing team, and those teams are now building their own discovery, analytics, and performance tools instead of licensing all-in-one platforms.

“The bottleneck for in-house creator tools isn’t engineering anymore. It’s data,” said Noah Hynam, co-founder of CreatorDB, in a press release.

Use cases the company cites include discovery agents that turn a plain-English campaign brief into a ranked creator shortlist, vetting tools that check audience fit and sponsorship history, competitor sponsorship tracking, daily campaign dashboards, and outreach pipelines that push creator contact emails into a CRM. CreatorDB said travel marketers have used the data to see which countries travel creators have recently visited, while e-SIM and VPN companies have used it to identify emerging and underserved markets.

The MCP server lets users pull a creator’s audience breakdown or sponsorship history in the middle of a conversation with an AI assistant, compare creators on a shortlist, and have the assistant draft a brief without writing code. CreatorDB is listed in Anthropic’s connectors directory for Claude.

Pricing and Data Structure

CreatorDB uses usage-based pricing. Each subscription tier includes a monthly credit allocation, with pay-as-you-go credits beyond that and a lower per-credit cost at higher tiers. The company says a simple creator profile costs 2 cents at high volume.

Each profile is split into dozens of separate endpoints, allowing developers to refresh fast-changing data such as performance metrics daily while pulling slower-moving fields such as audience demographics or contact emails monthly. CreatorDB says it holds four U.S. patents on profile data enrichment methods and has built 20 custom models to complete creator profiles. The company says it runs its own data pipeline end to end and does not draw on third-party APIs.

CreatorDB was co-founded by Noah Hynam, Clayton Jacobs, and Andy Chou.

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