Modash, the Shopify-first Influencer Marketing platform, will host “Return on Influence Festival ‘26,” a free one-day virtual event focused on managing and scaling Influencer Marketing programs, on October 21 from 10:00 a.m. to 5:00 p.m. ET. The company expects 10,000 marketers to register for the online event.
The festival brings together more than 25 speakers from brands including Ogilvy, Edelman, the Chicago Bulls, Stanley 1913, Adobe, and ŌURA. Programming runs across four stages:
“Where Influencer Fits,” covering strategy within the broader marketing mix
“How Brands Do Influencer Marketing,” focused on day-to-day program execution
“The Feed,” addressing platform dynamics and creator perspective
“Future of Influence,” centered on scaling programs long-term
Sessions include interviews, panel discussions, live Q&As, and appearances from members of the Global Influencer Council.
Two creators are featured on the agenda: Jessica Kaylee, who Modash describes as one of the most-watched female microdrama creators on YouTube with 12.7 million subscribers and an average of 2 billion views per year, and horror duo the Croes Bros, who have 2.8 million subscribers.
“Influencer Marketing has become one of the most important growth channels in marketing, yet there still isn’t a place where the people behind the world’s best creator programs come together to openly share what’s actually working and what isn’t,” said Jack Eaton, Senior Marketer at Modash. “We want this to feel different: a festival that captures the energy of the Creator Economy, gives marketers a front-row seat to some of the best creator content on the internet, and sends them home with ideas they can use the very next day.”
Tyler Vaught, Global Head of Creator Marketing at Edelman, framed the stakes for brands internally. “Creator marketing now operates at the level of strategy, content, community, and culture,” he said. “As trust concentrates around credible voices online, brands are defining what role creators play across each of those areas. The work ahead is internal: building the systems that let creator programs generate lasting value.”
Leah Walker, Director of Creator & Influencer Partnerships at Adobe, said events like this one serve a function beyond content distribution. “Creator marketing has never just been about content. It’s about building relationships that earn trust and influence culture,” she said. “As the Creator Economy continues to evolve, events like Return on Influence ‘26 matter because they bring marketers and creators together to share what’s driving impact today and where the industry is headed.”
Dragomir is a Serbian freelance blog writer and translator. He is passionate about covering insightful stories and exploring topics such as influencer marketing, the creator economy, technology, business, and cyber fraud.
Modash, the Shopify-first Influencer Marketing platform, will host “Return on Influence Festival ‘26,” a free one-day virtual event focused on managing and scaling Influencer Marketing programs, on October 21 from 10:00 a.m. to 5:00 p.m. ET. The company expects 10,000 marketers to register for the online event.
The festival brings together more than 25 speakers from brands including Ogilvy, Edelman, the Chicago Bulls, Stanley 1913, Adobe, and ŌURA. Programming runs across four stages:
Sessions include interviews, panel discussions, live Q&As, and appearances from members of the Global Influencer Council.
Two creators are featured on the agenda: Jessica Kaylee, who Modash describes as one of the most-watched female microdrama creators on YouTube with 12.7 million subscribers and an average of 2 billion views per year, and horror duo the Croes Bros, who have 2.8 million subscribers.
“Influencer Marketing has become one of the most important growth channels in marketing, yet there still isn’t a place where the people behind the world’s best creator programs come together to openly share what’s actually working and what isn’t,” said Jack Eaton, Senior Marketer at Modash. “We want this to feel different: a festival that captures the energy of the Creator Economy, gives marketers a front-row seat to some of the best creator content on the internet, and sends them home with ideas they can use the very next day.”
Tyler Vaught, Global Head of Creator Marketing at Edelman, framed the stakes for brands internally. “Creator marketing now operates at the level of strategy, content, community, and culture,” he said. “As trust concentrates around credible voices online, brands are defining what role creators play across each of those areas. The work ahead is internal: building the systems that let creator programs generate lasting value.”
Leah Walker, Director of Creator & Influencer Partnerships at Adobe, said events like this one serve a function beyond content distribution. “Creator marketing has never just been about content. It’s about building relationships that earn trust and influence culture,” she said. “As the Creator Economy continues to evolve, events like Return on Influence ‘26 matter because they bring marketers and creators together to share what’s driving impact today and where the industry is headed.”
Registration is free at modash.io/roi26.
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