Platform

Roblox to Raise Developer Exchange Rate for Games Aimed at 18+ Players as Adult Cohort Surges 

Roblox will increase its Developer Exchange (DevEx) rate by 42% for eligible in-game spend generated by...

Platform

Roblox Unveils Monthly Subscription Program With Item Discounts, Creator Bonuses

Roblox will launch a new monthly subscription service on April 30 priced at $4.99 per month,...

Platform

Roblox to Take Cut of Creator Brand Deal Revenue Starting 2027

Roblox has announced that it will begin collecting a percentage of revenue from brand integrations negotiated...

Platform

Roblox Debuts Two Creator Support Programs as Platform Eyes Older, Expanding Audience

Roblox has announced the launch of Roblox Incubator and Roblox Jumpstart, two new programs aimed at...

Commentary

2026 Kidscreen Awards: Disney Leads With Eight Wins, Roblox Categories Debut

Disney led all companies at the 2026 Kidscreen Awards ceremony, held February 24 at Kidscreen Summit...

Platform

Roblox’s Repositioning: Adults, AI, And Safety As The Platform’s Growth Drivers

Roblox’s Q4 2025 shareholder letter opens with familiar signals of platform momentum, record bookings, surging daily...

Platform

Twitch Launches Month-Long Bloxfest Event With $300K Prize Pool, Exclusive Roblox Rewards

Twitch has announced Bloxfest, a month-long event running February 5-27, featuring exclusive in-game rewards for viewers...

Talent Collectives

Fixated Acquires Roblox-Focused Talent Agency Ellify In Seven-Figure Deal

Digital talent management company Fixated has acquired gaming-focused talent agency Ellify in a seven-figure transaction, per...

Influencer

Kyasia Watson On Turning Roblox Creation Into A Sustainable Fashion Business

Kyasia Watson joined Roblox in 2009, when she was eight years old, drawn by a banner...

Platform

Roblox Launches IP Licensing Platform Connecting Creators With Major Entertainment Brands

Roblox has introduced a new licensing platform that streamlines how intellectual property (IP) holders can partner...

Influencer

This Gaming Creator Garnered Over 4 Million Subscribers From Childhood Roblox Play — Now She Champions Women In Gaming At VidCon

IBella’s path to becoming one of YouTube’s prominent female gaming creators began with her sister’s obsession...

Technology

Roblox Launches New Commerce Tools For Creators To Sell Physical Products In Virtual Experiences

Roblox has unveiled new commerce capabilities that allow users to purchase physical products directly within virtual...

Technology

Yessir Media Rethinks Animation Production For Children’s Programming

“Speed is a huge advantage,” Will Bryan says about what Yessir Media, a company he co-founded...

Brand

e.l.f. Cosmetics Breaks New Ground: First Beauty Brand To Offer Real-World Shopping On Roblox

e.l.f. Cosmetics is launching real-world commerce within its Roblox experience, e.l.f. UP!, pushing forward in the...