Noah Morris has been running countless faceless YouTube channels and helping brands stand out on the platform for years. However, achieving success in this industry isn’t an easy feat, as he received copyright strikes, which caused his channels to get terminated. Learn how Noah mitigated the situation and avoided losing more from this legal battle.
Can you share more about what happened regarding the false strikes you received on your YouTube channels?
Noah Morris was falsely accused of copyright issues by someone who used to work with Warner Brothers after using a short audio clip in his videos. Noah admits having too many channels that he failed to check every single one of them, plus he was on vacation when all of these took place. After going back from his vacation, Noah received three copyright strikes that were about to expire in the next day or so.
When handling legal issues, Noah Morris would normally get his lawyer to dispute the claims, but back then, it was already too late as all of his channels were already terminated. Aside from his YouTube channel, all other channels connected to that channel had to be taken down, as well. Noah recalls, “Essentially, it also took a bunch of other successful channels, and in combined revenue, those channels were close to $50,000 a month.”
Noah Morris was left with two choices on how he could mitigate the situation: he could either take everything to court or leave everything as it is. Noah doesn’t see the first option as a risk worth taking as he has to go to Miami to settle everything and was very busy then.
What makes things worse is that Noah Morris still doesn’t know who’s behind the copyright strike. He says, “We’ve been emailing Warner Brothers, and the email that struck us wasn’t connected to the network. So, we’re puzzled at what went down there.”
What steps did you take to prevent further loss of revenue from your YouTube channels?
Noah Morris adopted the bucket management structure to prevent losing millions after receiving copyright strikes. With this strategy, Noah defined his channels as different LLCs, meaning there’s no connection between all of them. He explains, “If you’ve defined them on three different AdSense accounts, one gets taken, and the rest are all fine. You can’t have any connection between them — no shared emails, names, or addresses.”
How did you come up with the idea of the bucket management structure?
Noah Morris has seen other people get taken out and had to find a way to ensure that that doesn’t happen to him. Together with a friend, Noah decided to have three different LLCs and fight all of his channels in three different AdSense accounts.
Can you explain a bit further about AdSense accounts and how you categorize them under different risk levels?
Noah categorizes AdSense accounts based on how prone they are to being taken down or getting a corporate strike. Complex channels, in general, have the highest risk factors. But if it’s a normal cash cow channel but not a lot of analysis, those could never get taken out, meaning the chances of those receiving copyright strikes are really small.
Once everything is all setup, Noah connects each channel to one management email, where he can look through all of his channels and upload videos all in one place. In short, each AdSense risk bucket uses its own unique channel email.
Why is it important to use one email?
By using one email for each AdSense account, Noah can log into another computer and disable access to prevent any hackers from taking over his channels. It also allows him to manage everything quicker as he only has to access one email to manage different accounts as opposed to checking different emails for different accounts.
What are some other tips or strategies you have for managing YouTube channels effectively?
Noah recommends outsourcing as it will set anyone apart. For instance, if your brand speaks English, it’s best to outsource a high-quality editor. If you’re a busy entrepreneur and you have your own brand, have a YouTube strategist or an excellent copywriter to help you write scripts, as it will save you so much time.
He adds, “Just make YouTube [videos] that’s very seamless to you. You only have one time a week to sit in front of the camera for a food one or two hours. Record three videos, and that’s it. You want to make sure your team is there to take care of everything that will make YouTube worth it.”
Noah believes one of the biggest reasons why some brands don’t do well on YouTube or don’t try YouTube at all is because they don’t know how to outsource. He affirms that YouTube can be very worthwhile, but for a lot of brands, it’s not worth the opportunity compared to investing their time into something else, like paid ads.
Noah recommends brands to delegate all YouTube-related tasks to more experienced individuals — from uploading videos to managing the channel. And outsourcing doesn’t have to be expensive, as brands can outsource affordable yet high-quality talents from Upwork, Twitter, and other online platforms.