Agency

“Leave the Feed”: How Dylan Huey’s New Book Equips Creators To Champion Mental Health, Nurture Authentic Relationships, And Thrive In The Creator Economy

Dylan Huey, a recent USC graduate and founder of the national organization Reach, has launched his...

Platform

Snap’s New Chrome Extension Brings Back The Fun Of AR Lenses

Snap has rolled out a new Chrome extension that brings back the popular augmented reality (AR)...

Platform

Snap Gears Up To Fight Disinformation Ahead Of EU Elections

Snap Inc. announced a series of measures to combat misinformation and encourage civic engagement ahead of...

Strategy

TikTok Reveals The Top 5 Types Of Brands Users Want To See Creating Summer Games Content

TikTok has released new research findings about the types of brands its users want to see...

Platform

Is Instagram’s New Meme Tool The Secret To Getting Users To Post More?

Instagram is exploring adding a new “Memes” option to its Reels editing tools, according to a...

Brand

Vivek Ramaswamy’s 3-Phase Rescue Strategy For The Struggling $100M BuzzFeed

Vivek Ramaswamy, the second-largest Class A shareholder of BuzzFeed with an 8.37% stake, has outlined a...

Platform

YouTube Unveils “Playables” With 75+ Free Games To Play Directly On The Platform

YouTube has launched a new feature called "Playables" that allows users to play over 75 free...

Agency

This Indian Tech Is Bringing Data-Driven Influencer Marketing To The World 

Indian-based tech company Only Much Louder (OML) announced it’s expanding its influencer marketing platform, Hypothesis, to...

Platform

Ad Giant Dentsu Gets Creative Boost From Snapchat’s Augmented Reality Tech

Advertising holding company Dentsu has formed a new partnership with Snap Inc. to offer augmented reality...

Platform

TikTok Just Rolled Out “Studio” – The All-In-One Creator Dream Tool

TikTok introduced a new comprehensive platform called “TikTok Studio,” aimed at empowering creators on the video-sharing...

Agency

Talent Manager Chris Alexander Founded A Tech Platform To Empower (Not Exploit) Creators

Creator economy expert & marketing professional Chris Alexander is pioneering a new agency model with his...

Agency

Vetting Creators The “Good” Way: The Unconventional Method This Agency Applies For Successful Partnerships

Natalia Cortazar left the stability of a decade-long marketing career to launch her own ethically-minded influencer...

Commentary

This Attorney’s Company Brings Legal Muscle To Negotiations Within The Creator Economy

Jake Williams is a 33-year-old attorney and partner at the creator economy company Rakugo Media based...

Agency

500 MGMT’s Innovative Approach: Tailoring Long-Term Growth And Monetization Strategies For Creator Success

500 MGMT, a newly launched global creator agency, is focused on helping creators become long-term partners...

Influencer

The Architect Turned Influencer Teaching Life Lessons Through Home Design

Architect Cliff Tan has made an unlikely career pivot—from designing upscale homes to becoming a popular...

Commentary

#Paid’s Creator Marketing Summit: Shaping The Future Of Influencer Marketing Through Innovation, Collaboration, And Human Connection

On May 2nd, #paid’s Creator Marketing Summit brought together industry leaders and innovators to discuss the...

Agency

The Delicate Balance This Talent Agency Maintains To Succeed In The Influencer Space

Megan Johnston’s boutique talent management agency, TheInfluencerPA, is thriving in the influencer marketing industry by taking...

Platform

TikTok Sheds Light On Murky World Of Social Media Manipulation Ahead Of 2024 U.S. Election

TikTok released its first report on May 23 detailing efforts to remove covert influence operations from...

Brand

Budapest Wowed 50 Elite Influencers From 14 Countries – The Brilliant Tourism Strategy Behind It

The Hungarian Tourism Agency hosted a large-scale influencer marketing event called the "Budapest Influencer Trip" in...

Influencer

Kevin Hart Streaming Appearance Launches Influencer Kai Cenat Back To Twitch’s Most Subbed

Kai Cenat has reclaimed the position of most-subscribed streamer on Twitch after collaborating with comedian Kevin...