Jonathan Skogmo, founder and CEO of travel media publisher LOST iN, launched a new user-generated content (UGC) licensing division called “Voyager,” marking his return to the content licensing space he pioneered with Jukin Media.

The new division operates within LOST iN and focuses specifically on travel-related UGC, providing licensing services to brands, tourism organizations, and other entities seeking authentic travel and lifestyle content for marketing campaigns.

Building on Previous Success

Skogmo previously built Jukin Media into a major player in UGC licensing throughout the 2010s, before selling the company to Trusted Media Brands, the parent company of Reader’s Digest, in 2021.

“User-generated travel content dominates social media feeds,” Skogmo said. “We’re here to help tourism organizations and other industry partners with the discovery, licensing, and clearance processes to allow them to safely use that content for marketing purposes.”

Travel Industry Focus

Voyager applies Skogmo’s established methodology for content sourcing and clearance at scale, but with a specialized focus on the travel sector. The division aims to provide a streamlined approach to UGC licensing specifically tailored to tourism marketing needs.

According to Skogmo, the new venture represents an opportunity to harness “the raw, authentic power of real moments captured on camera” for travel industry applications.

Integration with Existing Media Business

The licensing division integrates with LOST iN’s established travel media operations, which include digital content, print guidebooks, and live experiences for global travelers.

LOST iN, founded in 2014, publishes award-winning travel guidebooks and produces content across video, audio, editorial, and social platforms. The company focuses on connecting audiences with local perspectives on destinations worldwide.

The addition of Voyager provides LOST iN’s clients with a new resource for accessing cleared UGC for marketing purposes, complementing the company’s existing travel media offerings while leveraging Skogmo’s expertise in content licensing from his Jukin Media experience.

LOST iN has experienced significant growth under Skogmo’s leadership over the past 15 months, pivoting from a print-first model to a multi-platform approach encompassing premium guidebooks, short-form social video, influencer collaborations, and live experiences. The company now has more than 12 million followers across platforms and is on track to generate more than $1 million in advertising revenue by year-end, with nearly 70% projected to come from advertising and branded partnerships.

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