The Now Agency, a creator-led, social-native agency co-founded by Gabe Feldman and Jonathan Chanti, launched in June 2025 as part of the Reign Maker Group. The New York-based firm has since secured partnerships with BJ’s Restaurants, Les Mills, Maple Leaf Sports & Entertainment (MLSE), 21Shares, and Playstudios/Tetris, among others.

The agency helps brands design and operate always-on social systems across owned channels, creator partnerships, and platform-native content. According to the company, it treats creators as one component of a broader media, creative, and distribution strategy, combining human storytelling with technology, data, and AI applications.

The agency also advises clients on social and creator strategy, operating models, and measurement frameworks.

“Too often, creator marketing and social media are treated as a series of transactions rather than a core media strategy,” Feldman said in a press release. “We help brands build creator and social media as a full-funnel system – connecting strategy, content, distribution, and measurement, and using technology and AI to add scale without losing the human connection that builds trust.”

Feldman has spent over a decade advising brands on creator investments, social platforms, and digital communities. The agency positions its approach as leadership-driven and expert-led, combining knowledge of social platforms, cultural insight, and operational focus.

The Now Agency is expanding with offices in New York City, Los Angeles, and Toronto, reinforcing its focus on serving global brands across culture, media, and entertainment verticals.