News Influencers Draw Regular Audience, But Recognition Remains Fragmented

Recent research from Pew Research Center revealed that 21% of U.S. adults regularly consume news from...

TikTok Creators With Mid-Sized Followings Dominate Platform, Study Shows

A new study from Pew Research Center reveals that mid-tier content creators, not mega-influencers, represent the...

India’s Creator Economy Surges 322% In Four Years, Research Shows

New research from influencer marketing platform Qoruz reveals India's creator economy has expanded from 962,000 influencers...

Podcast Watch Time Surges On YouTube And Spotify, Opens Revenue Opportunities For Creators And Brands

Video podcast viewership in the United States has been on the rise, with major platforms like...

Dubai Seeks Spot Among The World’s Creator Economy Hubs

Is Dubai the next mecca of the global creator economy? Creator economy insider Jim Louderback says...

Viral On TikTok? Study Shows Song Has 84% Of Success On Billboard Charts, New Research Finds

A new study commissioned by TikTok in partnership with Luminate reveals quantifiable connections between TikTok engagement...

Must-Attend Creator Economy Events In March 2025

The creator economy is one of the fastest-growing segments of the global business landscape. According to...

Report: DTC Brands See ‘Humor Ads’ Driving Higher Engagement 

A Motion research analyzing $100 million in advertising spend reveals that humorous content accounts for 25%...

Study Reveals Instagram Creator Engagement Growth In 2024, Influencer Rates

Instagram Biggest Beneficiary Of U.S. TikTok Ban, Sees 16% Jump In Posts 

Creators in the United States are quickly shifting content production to Instagram Reels following the Supreme...

Engagement Consistency Delivers Higher ROI vs Campaign-Based Marketing, TikTok Research Shows

New research from TikTok's Marketing Science team shows measurable benefits for companies that maintain consistent community...

Influencer Marketing Spend To Grow In 2025, Along With Rise Of Local & Niche Creators

U.S. influencer marketing spending will grow 14.2% to $9.29 billion in 2025, excluding paid media amplification...

ISD Study: TikTok’s Search Engine Creates Dangerous ‘Pathways’ Between Hate Speech And Targeted Groups

Research published by the Institute for Strategic Dialogue (ISD) reveals how TikTok's search algorithms process and...

Over 90% of Internet Users Watch TV Content via Streaming, Highlights Shifting Digital Content Consumption 

New research from We Are Social reveals significant changes in how people consume digital content, with...

Research Shows Trump ‘Most Mentioned’, X Most Dominant in U.S. Elections Coverage

News influencers posted about Donald Trump twice as frequently as Kamala Harris during the 2024 presidential...

Survey Reveals Homegrown App That Dominates YouTube and Instagram in Korea

KakaoTalk dominates South Korea's social media market with a 98.9% adoption rate among adults, surpassing both...

Research Reveals UK, Australia Consumers’ Alignment On Social Media Usage

New research from Sprout Social reveals that 91% of consumers in both the UK and Australia...

Report Sees Brands Refining Strategies To Focus On Community Connections In 2025

Social media will continue to influence how consumers interact with brands in 2025, according to the...

Sundance 2025 Embraces Creator Economy With Dedicated Event, Highlights Industry Trends

Leading YouTube creators Sean Evans, Rhett McLaughlin, and Link Neal shared insights on content monetization and...

Influencer Collab Costs In Decline, But UGC Offers Bright Spot In 2025, Report Finds

A new report from influencer marketplace Collabstr, tracking data from 40,000 advertisers and 100,000 creators, reveals...

Southeast Asian Influencer Market Set For Double-Digit Growth Through 2027

The Southeast Asian influencer marketing segment is growing at a 10.83% compound annual growth rate as...

The Rise Of Specialized Creator Economy Consulting: Why Experience Trumps Traditional Advisory

What qualities should a good creator economy consultant possess? According to Saeyoung Cho, founder of Moonshot...

Time’s Up for TikTok? The Fate of the Platform, According to Experts

This is the saga that keeps on giving. Before the ban, rumors twirled about whether it...

AiMCO To Host Inaugural Beauty Marketing Events With Leading Creators, Brands

The Australian Influencer Marketing Council (AiMCO) will host its first beauty influencer marketing events in February...

Google Falls As Instagram And TikTok Now Lead Buying Journey For Gen Z

New research from creator management platform GRIN highlights a shift in how consumers discover products, with...