Trust In Peer Reviews Outweighs Brand Messages In Driving Purchases, Research Shows

The Bazaarvoice Shopper Experience Index, surveying over 8,000 consumers across seven global markets, reveals insights on...

Creator Trust Beats Traditional Advertising In Driving Consumer Purchase Behavior, LTK Study Finds

Trust in creator recommendations outpaces traditional advertising and celebrity endorsements among younger consumers, according to new...

Viewers Glued On Creator Ads Longer Than Brand Ads, Snapchat Finds

Snapchat‘s latest research reveals that creator-led advertising captures viewer attention 12% longer than standard brand advertisements,...

Research Shows Social Media User Migration Patterns During TikTok Disruption

Recent analyses from multiple research firms reveal specific patterns in how users and advertisers are responding...

TikTok Ad Revenue Surges Past YouTube, Reaching $63.3 Billion Globally

TikTok‘s global advertising revenue has reached $63.3 billion (including ByteDance’s Chinese operations), nearly double YouTube’s $33.3...

‘Family Feud’? Growing Tensions On Screentime Between Parents And Children

A new report from digital safety company Qustodio reveals a significant disconnect between parents’ preferences for...

Digital Platforms Key To India’s Automotive Purchase Journey, Meta Study Finds

New research from Meta and the Federation of Automobile Dealers Associations (FADA) reveals that 72% of...

Study Reports Widespread Apprehension About Social Media’s Mental Health Impact Among US, UK Men

A new study by YouGov and The Goat Agency finds that 70% of young men aged...

Motion Report Reveals ‘Ugly’ Strategy That Makes Ads Work

An analysis of $100 million in advertising spend reveals that 42% of top-performing direct-to-consumer (DTC) ads...

Study Finds Promising Results In Using Virtual Health Influencers 

A recent study published in the European Journal of Cancer demonstrates the potential of AI-generated social...

Ambassify Report Shows Shift In Corporate Social Media Strategies 

A new 2025 Social Advocacy Report from Ambassify reveals a shift in corporate social media strategies....

Traackr Highlights Top Fashion Influencers To Watch In 2025

Influencer marketing platform Traackr has revealed the top fashion influencers to watch this year in its...

Study Says Many Americans Get Their News From TikTok 

About 17% of all U.S. adults say they regularly get their news from TikTok, a new...

Study Reveals The #1 Factor Driving Podcast Listeners Back For More Episodes 

New research from Signal Hill Insights reveals that entertainment value is the most critical factor in...

Traackr Names 2024 Top Beauty And Fashion Creators

Traackr has released its 2024 beauty and fashion industry report, highlighting top creators across makeup, skincare,...

YouTube Spotlights Top Trends, Creators And More In 2024 

YouTube’s 2024 Global Culture & Trends Report highlights the rise of digital franchises as pivotal players...

Highlights of the 1 Billion Followers Summit 2025 in Dubai

The 1 Billion Followers Summit ended recently in Dubai, gathering more than 15,000 content creators, 420...

Study Maps Social Media Use Among Early Teens

A comprehensive new study of more than 10,000 U.S. adolescents sheds light on the widespread social...

Traackr Study Reveals Social Media’s Top 25 Beauty Brands In 2024

New research from Traackr unveils transformative trends in beauty brand influence on social media in 2024....

Gen Z Consumers Save Hundreds Of Dollars With Lifestyle-Changing Trend Popularized By TikTok

A new TikTok movement called “underconsumption core” is influencing Gen Z spending habits. A survey released...

New Creator Campuses Opening Early 2025 Could Be The Answer To Influencer Burnout, Report Shows

Two major agencies are launching physical spaces for creators in early 2025, signaling a potential shift...

Beyond Broad Reach: 15 Industry Leaders On Perfecting Niche Podcast Advertising

As audio consumption continues to rise, niche podcasts stand at the forefront of audience engagement, offering...

Twitch Closes 2024 With 18.5B Hours Watched, Kai Cenat Tops Monthly Charts, New Top Streamers Emerge [REPORT]

Twitch has maintained stable viewership in 2024, with 18.5 billion hours watched, compared to 18.9 billion...

Professor Richard Florida Breaks Down The Creator Economy’s Global Impact

Photo credit: Zanetti Photography A new global study shows the creator economy includes approximately 360 million...

Social Commerce Sales Set To Double In UK As TikTok Shop Dominates Beauty And Fashion [REPORT]

Social commerce sales in the UK are expected to double over the next four years, according...