Agency

CAA Signs Betches as Media Brand Looks Beyond Social & Podcasts

Published on June 18, 2026

Creative Artists Agency (CAA) has signed women-focused digital media and entertainment brand Betches for representation across entertainment and media, adding the brand to its roster as CAA expands its work with creator-led companies.

As Deadline reports, the agreement will focus on moving Betches further into linear television, streaming, film, live experiences, and global brand partnerships. CAA will work with the company’s internal teams to package its in-house comedy creators, podcast lineup, and original programming slate, including “U Up?,” “Mention It All,” and “Style Therapy.” The agency will also seek new advertising opportunities for the brand.

Betches launched in 2011 as the “Betches Love This” website, created by Jordana Abraham, Samantha Sage, and Aleen Dreksler. The company has since expanded into social media, podcasts, a national comedy tour, merchandise, and three bestselling books.

“CAA is the gold standard for global talent and brand representation in Hollywood, and signing with them is a natural next step as we expand the Betches Cinematic Universe and continue to invest in our creators and drive the cultural conversation,” Dreksler, CEO and co-founder of Betches, said in the report.

CAA Builds Around Creator-Led Media

The signing follows CAA’s launch with Integrated Media Company of Compound Creative Holdings, a $250 million holding company targeting acquisitions and investments in creator-led media businesses.

CAA and IMC said Compound will provide suitable companies with capital, operating infrastructure, and access to CAA’s global network and brand relationships. The venture reflects CAA’s broader focus on creators who are building media businesses across multiple revenue streams.

The Betches agreement also comes as LBG Media, the Manchester-based digital publisher behind LadBible and Betches, faces pressure in parts of its publishing business. LBG issued its second profit warning in two months after reporting a 41% decline in indirect revenues for the six months ending March 31, citing Facebook algorithm changes and AI-powered search tools that reduced web traffic.

LBG’s direct revenues nearly doubled to £37.6 million during the period, partially offsetting the decline in indirect revenue.