Stories By Jonathan Oberholster
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Strategy
Don Silvestri On The Trust Shift To Creator-Led Finance And Why Debt.com Reimagined The FinTalk Awards
December 24, 2025For decades, Americans learned how to manage money through banks, financial advisors, and legacy media. That...
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Platform
iHeartMedia To Launch Free Video Podcast Distribution In 2026
December 24, 2025iHeartMedia will expand its podcast platform to support both audio and video distribution within iHeartRadio at...
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Strategy
Tiltify’s Michael Wasserman On Why Creator-Led Giving Is Becoming A Core Layer Of The Creator Economy
December 22, 2025Creator-led fundraising is no longer a niche experiment inside the creator economy. According to new findings...
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Commentary
The 15 Fastest-Growing U.S. Instagram Accounts Of November 2025
December 22, 2025November was a reminder that Instagram growth is still driven by moments: political, cultural, and platform-scale....
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Agency
JDS Projects’ Jenny Dinh Safransky Breaks Down Her Agency’s Long-Term Talent Strategy
December 19, 2025For Jenny Dinh Safransky, creator management is not about sponsorship rates or follower counts. Instead, it’s...
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Commentary
New York Mandates AI Disclosure In Ads As White House Moves To Block State AI Laws
December 19, 2025Artificial intelligence regulation shifted dramatically on December 11, 2025, as New York Governor Kathy Hochul signed...
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Influencer
Influencer Wesley Breed Wants To Make Fashion History Feel Like A Story You Can Carry With You
December 17, 2025Wesley Breed still remembers the bet that pushed him into posting. In 2020, as his junior...
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Talent Collectives
AND Media Emerges As Venture Studio For Left-Leaning Digital Creators
December 17, 2025A new venture studio called AND Media launches with a focus on providing infrastructure and business...
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Talent Collectives
G&B’s New Associate Director Of Talent Believes The Future Of Creator Management Is Human-First
December 17, 2025When G&B Digital Management opened its doors in 2015, the idea of a “digital creator” was...
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Platform
WPP Media Integrates YouTube Creator Data Across Planning, Activation Tools
December 16, 2025WPP Media announced an expansion of its partnership with Google that provides access to YouTube creator...
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Influencer
Kellie Brown: A Multi-Hyphenate Creator Bridging Fashion, Interiors, And Storytelling
December 12, 2025Under the warm glow of the Palm Springs sun, Kellie Brown moves easily between worlds, rearranging...
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Platform
TikTok Launches Live Podcast Series With T-Mobile
December 12, 2025TikTok has launched a live podcast series, “TikTok In The Mix,” in partnership with T-Mobile, as...
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Commentary
UGC Tops Trust Rankings as AI Posts Face Consumer Skepticism, Survey Shows
December 10, 2025User-generated content (UGC) is now the most trusted format among Americans discovering small businesses on social...
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Platform
‘Hold My Hand’ Earns TikTok ‘UK Song Of The Year’ Following Viral Jet2 Holiday Trend
December 10, 2025Jess Glynne’s 2015 single “Hold My Hand” has been named TikTok’s “UK Song of the Year”...
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Platform
Adobe Partners With YouTube To Bring Premiere Mobile Editing Tools To Shorts Creators
December 9, 2025Adobe launched a dedicated content creation space for YouTube Shorts within its Premiere mobile app for...
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Platform
Meta To Cut Reality Labs Budget By Up To 30% As Zuckerberg Pivots From Metaverse To AI
December 8, 2025Meta plans to reduce its Reality Labs division budget by as much as 30%, according to...
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Platform
EU Fines X €120 Million For Violating Digital Services Act Transparency Rules
December 5, 2025The European Commission has fined X €120 million for breaching transparency obligations under the bloc’s Digital...

