The Gold Studios, an influencer and social media agency, has promoted Michael Stalker to Creative Director, the first appointment to the role at the agency.

Stalker joined the agency as Senior Creative in September 2025 and takes on the new role just over a year later. He will report to CEO Eddie Gold, Chief Client Officer Mike Stern and Head of Studio Matt Hills, and will help lead creative output across all clients.

Stalker led Betway’s latest World Cup 2026 campaign, which places entertainment at the center of the brand’s strategy to drive customer acquisition, according to the agency.

Before joining The Gold Studios, Stalker was Strategy Director at Crush. He was previously Head of Marketing at The Sidemen’s XIX Vodka, where he led the brand’s marketing strategy and helped secure its first supermarket listing. He also held senior roles at Budweiser Brewing Group’s in-house creative agency, draftLine Europe. He progressed to Creative Lead there, working across Stella Artois, Budweiser and Corona.

“Michael has been brilliant since joining us, bringing big ideas to what we create every day,” Gold said. “He has a real instinct for what audiences want to watch, what gets people talking and how to turn that into great creative work for brands. He’s already made a huge impact on the agency, and I’m excited to see what he brings next.”

Stalker said he wants the agency to make work “people genuinely care about, talk about and want to be part of.”

“That means challenging ourselves creatively, taking risks and not being afraid to do things differently,” he said. “We’ve got an incredibly talented team here, and I’m excited to lead the charge in bringing out the best in everyone, pushing what we’re capable of and making work we’re all proud to put our names to.”

The appointment follows a period of growth for the agency, which includes its work for Betway and the launch of “Mugwuffin,” a subscription-based comedy series from Trigger Happy TV creators Dom Joly and Sam Cadman.

The Gold Studios has teams in London, New York and Los Angeles. Its clients include Head & Shoulders, Airbnb, and Foot Locker.

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