Brand

YouTube Channel ‘Toys And Colors’ Debuts First Toy Line at Target

Published on July 27, 2026

Bonkers Toys has released its first toy line based on “Toys And Colors,” the YouTube family channel behind one of the platform’s largest children’s audiences, with the collection now available at Target.

The line translates the channel’s recurring role-play themes into physical products for children ages 3 and up. Key items include the Toys And Colors Mystery Treasure Chest ($49.99), which comes with 26 accessories including a chest with a working lock, plush parrot and treasure map; the Toys And Colors Ice Cream Parlor ($49.99), sold exclusively at Target with 10 mystery accessories; and the Toys And Colors Mystery Medical Kit ($32.99), built around role-play concepts like empathy and basic care.

The toys also appear inside Toys And Colors’ YouTube content itself. Bonkers built larger-than-life “playable prop” replicas of the products that show up as set pieces within the channel’s videos ahead of the retail launch, a tactic the company says pre-seeds the line with viewers before it reaches shelves. Videos featuring the props drew more than 500 million views in their first six months.

“The ‘playable props’ strategy is a unique and ownable approach to pre-seeding the toys within the channel’s regular content, creating a deeper connection with viewers before the toys hit retail,” said Brian Bonnett, founder and CEO of Bonkers Toys, in a press release. “We executed this in a way that felt authentic to the channel.”

“Toys And Colors” has been part of pocket.watch’s creator portfolio since 2021, and the toy line extends a franchise pocket.watch has spent the past year pushing well beyond YouTube. The company closed out 2025 with a holiday slate for the brand, including a streaming special on its Ryan and Friends Plus service and Hulu, a 10-episode series exclusive to Ryan and Friends Plus, and a holiday single distributed across Spotify, Amazon Music and Apple Music. That expansion also included content tie-ins with Blippi, Sesame Street, Mark Rober, MLB, the San Diego Zoo and Kidz Bop.

“‘Toys and Colors’ has always been about sparking imagination through sensory-driven play, and this collaboration with Bonkers Toys brings that experience beyond the screen and into the hands of families,” said Chase Landau, SVP of Talent and Strategic Partnerships at pocket.watch.

The channel’s YouTube footprint has grown alongside those moves. “Toys And Colors” reaches 137 million subscribers across its channels, generating 3.1 billion monthly global views and 161 billion lifetime views, according to Bonkers Toys.

“From the very beginning, our goal has been to inspire creativity, imagination, and learning through play,” said Tim Nguyen, COO of “Toys And Colors.” “Seeing those values come to life in products that families can enjoy together is incredibly rewarding.”

Bonkers Toys previously served as the first licensee for “Ryan’s World” and has since built toy lines around creators including Aphmau, LankyBox, Moriah Elizabeth, PrestonPlayz, Skibidi Toilet, and Unspeakable.