Tech

Tech Podcast TBPN Secures Regional Super Bowl Ad Slot To Showcase Guest Roster

Published on February 6, 2026

Tech podcast TBPN has purchased a regional Super Bowl advertisement set to air across the Bay Area and Silicon Valley during Super Bowl LX, per ADWEEK.

The 15-second spot will feature interview clips from previous TBPN guests, including Palantir CEO Alex Karp, Meta CEO Mark Zuckerberg, investors Mark Cuban and Marc Andreessen, and OpenAI CEO Sam Altman. The ad transitions to a collage of business logos forming the show’s branding, with each icon representing an organization that has appeared on the podcast.

TBPN president Dylan Abruscato secured the placement for under $50,000 through connections at NBCUniversal, where he previously worked for three years in the mid-2010s. National Super Bowl LX spots have sold for up to $10 million, while regional spots typically range from $50,000 to over $1 million.

“I started my career in the ad sales team at NBC, so I knew the right questions to ask, and the right spots in the game to request,” Abruscato told ADWEEK.

Strategic Rationale

The podcast produced the spot in-house using its three-person production team, part of a 10-person full-time staff. Co-host Jordi Hays characterized the investment as recognition of the show’s guest contributors.

“We wanted to give back in a small way and create a fun moment for everybody that’s been a part of creating the show,” Hays told ADWEEK.

The podcast expects the ad to generate social media engagement beyond the broadcast. “This ad is optimized for shareability,” Hays said. “I would expect it to get millions of views across X and other platforms.”

TBPN has nearly sold out its 2026 advertising inventory through annual, category-exclusive sponsorship deals, Hays said at Axios Communicators Live in December 2025. The company expects to generate $5 million in ad revenue in 2025 and aims to triple that to $15 million in 2026, according to The Wall Street Journal.

Current sponsors include Google Gemini, Figma, Plaid, Ramp, and Shopify, with more than 25 total advertisers. The daily three-hour show launched in 2024 and streams on X and YouTube.