Commentary

Bracing For Post-TikTok Social: 20 Industry Voices Discuss Creators’ And Users’ Next Destinations

President Biden has escalated the pressure on TikTok by signing a law that gives its Chinese...

Platform

How TikTok Collects User Data 600X Faster Than YouTube To Supercharge Its Algorithm

New research highlights how TikTok’s short video format allows the platform to collect user data up...

Platform

TikTok’s Chinese Parent Firm Defies U.S. Ban Order: “We Aren’t Going Anywhere”

ByteDance, the Chinese parent company of TikTok, has no intention of selling the business despite a...

Brand

IGN Is Bringing The Creator Experience To Life In Partnership With TikTok, Amazon, Netflix

Gaming and entertainment platform IGN announced it has partnered with TikTok to bring forth an exciting...

Brand

How A Viral TikTok Video Led The City Of Wichita To Start Requiring Paid Content Labeling

A TikTok video that went unlabeled as a paid promotion has spurred the City of Wichita...

Platform

U.S. Senate Just Passed An Ultimatum For TikTok: Divest Or Be Banned

The U.S. Senate passed a foreign aid package yesterday that included an ultimatum for TikTok, forcing...

Agency

Behind Ogilvy’s ‘Healthfluencer’ Strategy To Fend Off Medical Misinformation On Social Media

Ad agency Ogilvy is rolling out a new business line that taps into the world of...

Platform

TikTok Announces Relentless Legal Response If U.S. Ban Comes Into Force    

TikTok is preparing to sue the U.S. government over the controversial ban on the popular video-sharing...

Influencer

Exploring A Meaningful Creative Approach With “Registered Wordsmith” Jordan Flores

After exploring a range of content styles and experimenting with trending topics, Jordan Flores has discovered...

Brand

Taylor Swift X TikTok: Unpacking The ‘Tortured Poets Department’ Collaboration

Pop superstar Taylor Swift has partnered with TikTok to deliver an immersive experience for her latest...

Brand

Why The UK’s Labour Party Is Shifting Focus Toward Smaller Influencers During Election Campaign

The UK’s Labour Party has appointed an employee to work with influencers and send positive messages...

Platform

Need To Buy Tickets For Live Events? Look No Further Than TikTok

TikTok has announced a new partnership with AXS, a global ticket seller, to offer fans a...

Platform

TikTok’s Taking “Notes,” Quietly Rolling Out Instagram Rival App In Australia, Canada

TikTok has launched its new photo and text-sharing app, “Notes,” in Australia and Canada. The app...

Influencer

Rylie Shaw: A Champion Athlete Motivating Millions With A Sincere Creative Approach 

In a niche saturated with personal training courses and consulting services, Rylie Shaw’s approach stands out:...

Platform

TikTok Laid Off Over 250 Employees In Ireland, Prompting Backlash From Staff Due To “Insensitive” Approach

TikTok declared more than 250 employees in Ireland redundant on Friday, The Journal reports.  According to...

Platform

Taylor Swift Songs Make TikTok Comeback Amid The Platform’s Dispute With Universal Music

Swifties rejoice! Taylor Swift’s music has unexpectedly returned to TikTok after a 10-week absence from the...

Brand

Uber Eats Enables Its 1 Million Merchants To Showcase Their Food Via A New Short-Video Feed

Uber Eats has unveiled a short-form video feed similar to TikTok to help restaurants showcase their...

Commentary

Is TikTok Shop The Go-To Platform For Brands To Reach Gen Z?

Earnest Analytics released a new report on April 10, revealing insights into the performance of the...

Brand

Beauty Brand Geske Taps Megan Fox And Charlie D’Amelio To Spearhead Its Global Brand Awareness Campaign

German beauty brand Geske, known for fusing engineering, skincare, and AI technology, has launched a multi-phase...

Platform

TikTok Enters Instagram’s Territory With Photo App ‘Notes’ Amid Social Media Copycat War

TikTok aims to challenge Instagram’s dominance in photo-sharing by launching a new app called “Notes.”  TheSpaAndroid...

Commentary

German Chancellor Olaf Scholz Joins TikTok, But Promises He ‘Will Not Dance’ On The Platform  

German Chancellor Olaf Scholz has created an official government account on TikTok. His debut TikTok video,...

Influencer

Black Transgender Model And Influencer Emira D’Spain Signs With UTA  

Global talent company United Talent Agency (UTA) has signed model and influencer Emira D’Spain (@XOXOEMIRA) for...

Platform

TikTok Gets Behind STEM Content By Unveiling Custom STEM Feeds For Europe  

TikTok has launched a feed dedicated to science, technology, engineering, and mathematics (STEM) across Europe, empowering...

Platform

Potential TikTok Buyer Wants To Ditch The App’s “Secret Sauce” Algorithm

Former U.S. Treasury Secretary Steven Mnuchin is assembling a team of investors to potentially purchase TikTok...

Platform

Election Integrity Initiative Garners Support From Tech Giants Like Google, Meta, TikTok

Google, Meta, TikTok, and several other major technology companies have signed on to new Voluntary Election...