Brand

Taylor Swift X TikTok: Unpacking The ‘Tortured Poets Department’ Collaboration

Pop superstar Taylor Swift has partnered with TikTok to deliver an immersive experience for her latest...

Brand

Why The UK’s Labour Party Is Shifting Focus Toward Smaller Influencers During Election Campaign

The UK’s Labour Party has appointed an employee to work with influencers and send positive messages...

Platform

Need To Buy Tickets For Live Events? Look No Further Than TikTok

TikTok has announced a new partnership with AXS, a global ticket seller, to offer fans a...

Platform

TikTok’s Taking “Notes,” Quietly Rolling Out Instagram Rival App In Australia, Canada

TikTok has launched its new photo and text-sharing app, “Notes,” in Australia and Canada. The app...

Influencer

Rylie Shaw: A Champion Athlete Motivating Millions With A Sincere Creative Approach 

In a niche saturated with personal training courses and consulting services, Rylie Shaw’s approach stands out:...

Platform

TikTok Laid Off Over 250 Employees In Ireland, Prompting Backlash From Staff Due To “Insensitive” Approach

TikTok declared more than 250 employees in Ireland redundant on Friday, The Journal reports.  According to...

Platform

Taylor Swift Songs Make TikTok Comeback Amid The Platform’s Dispute With Universal Music

Swifties rejoice! Taylor Swift’s music has unexpectedly returned to TikTok after a 10-week absence from the...

Brand

Uber Eats Enables Its 1 Million Merchants To Showcase Their Food Via A New Short-Video Feed

Uber Eats has unveiled a short-form video feed similar to TikTok to help restaurants showcase their...

Commentary

Is TikTok Shop The Go-To Platform For Brands To Reach Gen Z?

Earnest Analytics released a new report on April 10, revealing insights into the performance of the...

Brand

Beauty Brand Geske Taps Megan Fox And Charlie D’Amelio To Spearhead Its Global Brand Awareness Campaign

German beauty brand Geske, known for fusing engineering, skincare, and AI technology, has launched a multi-phase...

Platform

TikTok Enters Instagram’s Territory With Photo App ‘Notes’ Amid Social Media Copycat War

TikTok aims to challenge Instagram’s dominance in photo-sharing by launching a new app called “Notes.”  TheSpaAndroid...

Commentary

German Chancellor Olaf Scholz Joins TikTok, But Promises He ‘Will Not Dance’ On The Platform  

German Chancellor Olaf Scholz has created an official government account on TikTok. His debut TikTok video,...

Influencer

Black Transgender Model And Influencer Emira D’Spain Signs With UTA  

Global talent company United Talent Agency (UTA) has signed model and influencer Emira D’Spain (@XOXOEMIRA) for...

Platform

TikTok Gets Behind STEM Content By Unveiling Custom STEM Feeds For Europe  

TikTok has launched a feed dedicated to science, technology, engineering, and mathematics (STEM) across Europe, empowering...

Platform

Potential TikTok Buyer Wants To Ditch The App’s “Secret Sauce” Algorithm

Former U.S. Treasury Secretary Steven Mnuchin is assembling a team of investors to potentially purchase TikTok...

Platform

Election Integrity Initiative Garners Support From Tech Giants Like Google, Meta, TikTok

Google, Meta, TikTok, and several other major technology companies have signed on to new Voluntary Election...

Influencer

TikTok Finally Bans Aussie Bodybuilder For Pushing This Banned Product To Millions

TikTok has banned the account of an Australian influencer for promoting flavored nicotine pouches in his...

Platform

Americans Split On TikTok: New Survey Reveals Nearly 50% Support Ban Or Sale

The new CNBC All-America Economic Survey finds Americans are divided over TikTok, with nearly half saying...

Platform

Over 14 Million Engagement Signals Analyzed: The Platforms Where Top Brands Win (And Why)

Instagram and TikTok exhibit contrasting patterns in engagement rates across influencer tiers, according to exclusive data...

Platform

LinkedIn Ventures Into Short-Form Video Territory, App Tests TikTok-Esque Feed

LinkedIn confirms it is testing a new TikTok-like vertical video feed within its professional networking app....

Platform

Florida Tightens Social Media Regulations, DeSantis Signs Bill Limiting Access For Children Under 14

Florida enacted new social media regulations on Monday, becoming the first state to effectively prohibit residents...

Platform

TikTok Faces FTC Probe For Potential Privacy And Security Breaches

The Federal Trade Commission (FTC) is investigating TikTok over potential violations of privacy and security practices,...

Platform

Meta Checkmates ByteDance In Africa, Chinese Company Shuts Down WhatsApp Clone App

ByteDance, the Chinese tech company behind TikTok, shuts down its messaging app LetsChat in Africa after...

Platform

Regulatory Rumble: U.S. Investors Entangled In TikTok’s Troubles

U.S. investors who backed ByteDance, the Chinese parent company of TikTok, find themselves increasingly ensnared in...

Platform

TikTok’s Parent Company Banks On Influencers To Popularize New Instagram-Like App In The U.S.

As U.S. lawmakers debate whether to ban TikTok nationwide, the app’s Chinese parent company ByteDance is...