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TikTok’s New Artist Accounts: The Feature That’s Making Waves In Music Discovery

TikTok and DistroKid announced a platform integration that streamlines the creation of official TikTok Artist Accounts for independent musicians. The partnership allows DistroKid members to establish these accounts directly from their dashboard, reducing the process from weeks to hours.

The new Artist Accounts offer features including a Music Tab, New Releases, By Artist, Behind the Song, Fan Spotlight, and Ticketing. This integration strengthens the connection between DistroKid’s artist community and TikTok’s global music fan base.

Jay Bae, Global Head of Music Partnership Development at TikTok, stated that the collaboration provides artists with tools to fuel their growth on the platform and increase music consumption. DistroKid President Phil Bauer emphasized the unique access DistroKid members now have to TikTok’s promotional tools.

According to the announcement, artists have already reported benefits from the new feature. Los Angeles-based pop artist NERIAH described the TikTok Artist Account as a “game changer” for promoting music and growing a fan base. Music producer L.Dre noted that having an official account boosted his career, particularly praising the Music Tab feature for its ease of use.

This integration builds on a partnership in 2019 when DistroKid became the first distributor to help independent artists upload music to TikTok. Recent collaborations include making DistroKid members’ music available through TikTok’s Commercial Music Library for advertisers and on TikTok Music, the platform’s premium subscription streaming service currently in beta in five countries.

The partnership also extends to ByteDance’s video editing tool CapCut, where DistroKid members’ music is available. It includes distributing full-length music videos to TikTok via DistroKid’s DistroVid tool.

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David Adler is an entrepreneur and freelance blog post writer who enjoys writing about business, entrepreneurship, travel and the influencer marketing space.

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