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Technology
SwayID: The ‘Seatbelt’ For Safeguarding Influencer & UGC Marketing In Times Of Trust Crisis
February 7, 2025The creator economy has hit a critical inflection point. The U.S. Federal Trade Commission (FTC) has...
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Brand
LatAm Beauty Tech Firm B4A Secures $2.5M To Expand Influencer Partnerships
February 6, 2025Beauty for All (B4A), Latin America’s leading beauty technology company, announced a R$15 million ($2.5M) investment...
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Platform
TikTok Connects Creators With Global Leaders In First ‘Experience Space’ At Davos
February 6, 2025In a first for the World Economic Forum (WEF) in Davos, TikTok established a dedicated “Experience...
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Commentary
Sundance 2025 Embraces Creator Economy With Dedicated Event, Highlights Industry Trends
February 6, 2025Leading YouTube creators Sean Evans, Rhett McLaughlin, and Link Neal shared insights on content monetization and...
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Commentary
Influencer Collab Costs In Decline, But UGC Offers Bright Spot In 2025, Report Finds
February 6, 2025A new report from influencer marketplace Collabstr, tracking data from 40,000 advertisers and 100,000 creators, reveals...
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Platform
Potential TikTok Buyout Bid Through Newly-Proposed U.S. Sovereign Wealth Fund
February 5, 2025A new TikTok buyout bid could emerge as U.S. President Donald Trump signed an executive order...
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Commentary
Southeast Asian Influencer Market Set For Double-Digit Growth Through 2027
February 5, 2025The Southeast Asian influencer marketing segment is growing at a 10.83% compound annual growth rate as...
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Commentary
The Rise Of Specialized Creator Economy Consulting: Why Experience Trumps Traditional Advisory
February 5, 2025What qualities should a good creator economy consultant possess? According to Saeyoung Cho, founder of Moonshot...
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Commentary
Time’s Up for TikTok? The Fate of the Platform, According to Experts
February 4, 2025This is the saga that keeps on giving. Before the ban, rumors twirled about whether it...
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Commentary
AiMCO To Host Inaugural Beauty Marketing Events With Leading Creators, Brands
February 4, 2025The Australian Influencer Marketing Council (AiMCO) will host its first beauty influencer marketing events in February...
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Platform
Double The Price, Zero Ads: Snapchat Quietly Rolls Out Platinum Subscription
February 4, 2025Snapchat has officially expanded its premium ad-free subscription, now rebranded as Snapchat Platinum. Originally launched in...
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Platform
Spotify Introduces Milestone Awards For Top Podcasts
February 4, 2025Spotify has launched its first Creator Milestone Awards program, establishing three tiers of recognition for podcasts...
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Commentary
Google Falls As Instagram And TikTok Now Lead Buying Journey For Gen Z
February 4, 2025New research from creator management platform GRIN highlights a shift in how consumers discover products, with...
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Influencer
‘Raw and Unfiltered’: The Paul Brothers Announce First-Ever Reality Show On HBO
February 4, 2025Jake and Logan Paul, the influencer brothers known for their social media presence and boxing careers,...
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Talent Collectives
Alon Shtruzman: Individual Creators, Not Networks, Will Lead Future of Entertainment
February 3, 2025After more than three decades in Television with roles at Viacom, Nat Geo, Fox, Hot Telecom,...
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Influencer
Most-Followed TikTok Star Khaby Lame Appointed UNICEF Goodwill Ambassador
February 3, 2025TikTok’s most-followed personality, Khaby Lame, joined UNICEF as a goodwill ambassador, bringing his audience of 162...
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Influencer
Influencer Emma Chamberlain Boosts Coffee Brand With First Cafe In Los Angeles
February 3, 2025Social media influencer Emma Chamberlain has expanded her coffee brand’s retail presence by opening her first...
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Brand
NFL Taps Creators Kai Cenat, iShow Speed In Flag Football Showdown Ahead Of Super Bowl
February 3, 2025The NFL has announced a flag football match between top YouTube streamers Kai Cenat and iShowSpeed,...
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Technology
YouTuber Takes On AI Bots To Protect Content From Being Stolen
February 3, 2025A YouTube creator has developed a novel approach to deterring AI-powered content theft by exploiting an...
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Influencer
MrBeast Reveals Reason ‘Hot Ones’ Purchase Didn’t Materialize
February 3, 2025YouTuber Jimmy “MrBeast” Donaldson said he would have pursued acquiring the “Hot Ones” show if approached,...
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Technology
PodcastOne Moves To Amazon’s Hosting Service To Unlock Monetization, Advertising Opportunities
February 3, 2025PodcastOne has announced the migration of its podcast network to Amazon‘s ART19 hosting service, seeking to...
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Platform
TikTok Launches Content Series To Spotlight Platform-Driven Artist Success Stories
February 3, 2025TikTok announced “Behind the Breakthrough,” a documentary-style content series examining the trajectory of artists who gained...
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Brand
Over 7,400 Influencers Apply For White House Accreditation
February 3, 2025More than 7,400 content creators submitted applications for White House press credentials within 24 hours of...
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Agency
Social Snowball Hit by Impersonation Scheme Spreading False Claims
February 3, 2025Social Snowball, a creator-affiliate platform serving over 2,000 e-commerce brands, reports experiencing a coordinated attack where...
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Commentary
Live Streaming Industry Shows 12% Growth in 2024, Nearing Pandemic Peak
February 3, 2025Live streaming viewership reached 32.5 billion hours watched in 2024, approaching the industry’s 2021 pandemic-era record...
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