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Platform
ByteDance Surges Back To Favor As Value Tops $400B Despite TikTok Challenges
February 24, 2025SoftBank Group's Vision Fund leads a wave of major investors bumping up ByteDance's valuation beyond the...
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Platform
Twitch Limits Creators’ Stored Content To 100-Hour Maximum
February 24, 2025Twitch has announced a new 100-hour storage limit for Highlights and Uploads content, effective April 19,...
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Strategy
Communities Over Clicks: How Different Think Is Redefining Social Media ROI
February 24, 2025"Social media is like having your own personal television channel in your pocket that you can...
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Influencer
MrBeast Attributes $700M Success To Standing Out From The Crowd
February 24, 2025Jimmy Donaldson, known as MrBeast, revealed his strategy for achieving viral success on YouTube in a...
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Technology
Influencers Explain How PayPal’s Money-Saving Browser Extension Honey Short-Changes Them
February 24, 2025PayPal’s Honey browser extension faces legal challenges from content creators who claim the platform diverts affiliate...
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Influencer
Pop Star Tate McRae Debuts Interactive Fan Hub, Live Shopping Event On TikTok For Latest Album Release
February 24, 2025TikTok partnered with singer Tate McRae to launch an integrated album release experience for "So Close...
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Platform
Serious TikTok Purchase Offer Emerges As U.S. Media Mogul Submits $50B Bid
February 24, 2025Reid Rasner, a 40-year-old Wyoming entrepreneur and media company executive, has submitted a $47.45 billion offer...
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Technology
Hypefy: The AI Platform Democratizing Influencer Marketing By Making Micro-Creator Campaigns Scalable
February 24, 2025 -
Technology
How Fourthwall Is Building The Back-End For Creator Commerce
February 24, 2025After surveying 500 content creators in the fall of 2024, Billion Dollar Boy reported that 93%...
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Agency
Bridging Tourism Boards And Travel Creators: The iambassador Model
February 24, 2025The global travel blogging market was valued at $4.72 billion in 2024 and is projected to...
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Agency
Trending Travel: Amplifying Micro Influencer Voices To Drive Travel Marketing
February 24, 2025Trending Travel turned the standard influencer marketing model upside down by becoming a million-follower platform itself...
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Influencer
When Creators Lead: Raymond Cua’s Case For Creative Freedom
February 24, 2025Most travel destinations want creators to hit tourist hotspots and iconic restaurants. However, not a few...
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Commentary
Study Forecasts Retail Media Becoming Cornerstone Of Consumer Goods Marketing
February 21, 2025The “2025 State of Retail Media” report, released by marketing technology firm Skai, examines how brands...
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Agency
Tech Meets Community: Mavely And Later Unite To Transform Creator Commerce
February 21, 2025Later’s recent acquisition of Mavely combines the latter’s creator commerce platform with the former’s leading brand...
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Commentary
The Great Algorithm Revolt: How Creators Are Breaking Free From Platform Control
February 21, 2025Creators are actively shifting away from algorithm-dependent platforms as they seek more direct control over their...
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Brand
Flipkart Taps Qoruz As Part Of Broader Creator Marketing Push
February 21, 2025Flipkart has partnered with influencer technology platform Qoruz to enhance its creator marketing capabilities starting in...
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Platform
TikTok Reorganizes Content Moderation Unit, Reduces Workforce
February 21, 2025TikTok has begun restructuring its trust and safety division, initiating layoffs across its global content moderation...
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Commentary
Social Media Platforms Top News Source For EU Youth, Surpass Traditional Media Outlets
February 21, 2025Recent research from the European Parliament Youth Survey reveals a significant shift in how young Europeans...
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Commentary
Dubai Press Club Gathers Top Local And International Influencers And Content Creators
February 21, 2025Dubai Press Club (DPC) hosted a gathering of prominent digital content creators and social media personalities...
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Technology
How AI Adoption Accelerates Influencer Marketing
February 20, 2025Artificial intelligence is streamlining how brands connect with social media influencers, with 54.8% of marketers reporting...
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Platform
TikTok Music Chief Ole Obermann Announces Departure, Ex-Warner Music Exec To Take His Position
February 20, 2025ByteDance's Global Head of Music Business Development, Ole Obermann, has announced his departure from TikTok, effective...
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Brand
The Human Element In Data-Driven Marketing: Building Real Connections Beyond Metrics
February 20, 2025Relationships between brands and creators with audiences nowadays are mostly discussed in terms of analytics, to...
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Agency
The Influencer Marketing Factory On Navigating Industry Shifts
February 20, 2025Alessandro Bogliari co-founded The Influencer Marketing Factory (IMF) in 2018 with only $1,500 and a vision...
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Commentary
News Influencers Draw Regular Audience, But Recognition Remains Fragmented
February 20, 2025Recent research from Pew Research Center revealed that 21% of U.S. adults regularly consume news from...
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