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Talent Collectives
Singapore’s ‘The Pinwheels’ Awards Push For Creator Sustainability Amid Short-Lived Viral Fame
October 6, 2025“Mediacorp The Pinwheels, Singapore’s Content Creator Awards” offer Singapore’s content creators up to S$15,000 (~$11,600) in...
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Strategy
Epic Gardening Acquires GrowVeg Creator To Unite Content, Products In Gardening Space
October 6, 2025Epic Gardening, a gardening education and retail company, has acquired Growing Interactive Limited, the company behind...
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Platform
TikTok Adds Data-Driven Creator Insights To Help Tap Into Trending Topics
October 6, 2025TikTok introduced AI-powered trend insights within its creator analytics dashboard, providing content creators with data on...
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Agency
Glasgow Influencer Marketing Agency Saulderson Media Acquired By Journey Further
October 6, 2025Journey Further has acquired Glasgow-based influencer marketing agency Saulderson Media, aiming to scale its global influencer...
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Strategy
YouTube Leads Platforms In Refusing To Cooperate With EU Content Dispute Body, Report Finds
October 6, 2025The Dublin-based Appeals Centre Europe (ACE), an independent body established under the EU’s Digital Services Act...
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Strategy
PRX Acquires Soundrise To Integrate Podcast Sponsorship Sales In-House By 2026
October 6, 2025PRX, a nonprofit public media organization and podcast publisher, announced the acquisition of Soundrise, a sponsorship...
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Technology
Short On Time, Big On Story: Scott Brown On How Microdramas Are Taking Over Digital Entertainment
October 6, 2025What happens when you take the traditional three-act movie structure and deliver it in 90-second bite-sized...
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Technology
Black Creator Academy Returns With $15,000 In Grants For Youth
October 6, 2025TrainingGround.AI has announced the return of its Black Creator Academy program, with applications now open for...
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Brand
People Inc. Acquires Food Publisher Feedfeed To Boost Creator Strategy
October 3, 2025People Inc. acquires Feedfeed, a food publisher and creator network with 7 million social media followers...
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Influencer
Ex-LinkedIn Account Manager Rachel Tokar Turns Comedy Skits Into Full-Time Creator Career
October 3, 2025Rachel Tokar crafts mini comedy scenes where finance bros meet their dream dates and manic pixie...
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Talent Collectives
TikTok Food Critic Keith Lee Signs With UTA
October 3, 2025Keith Lee, the TikTok food critic known for his influential restaurant reviews, has signed with UTA...
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Technology
PodRoll Debuts Video Promos In Apple Podcasts
October 3, 2025PodRoll, the cross-promotion marketplace for podcasting, has launched Video Promos in Apple Podcasts, expanding its Dynamic...
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Agency
How Brand Curators Blends PR And Talent Management To Bolster Creator Representation
October 3, 2025Brand Curators, founded in 2020 in New York, represents a new type of creator representation that...
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Commentary
Creator Marketing Enters ‘Era Of Efficacy’ As Budgets Surge 171% Y-o-Y, per CreatorIQ Report
October 3, 2025A new industry report from CreatorIQ reveals that creator marketing investments have increased by 171% year-over-year,...
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Commentary
Creator Economy Hiring Slows In Q3, Talent Management Roles Rise Amid Broad Cutbacks
October 2, 2025Creator economy job listings fell for a second consecutive quarter, declining 3.0% quarter-over-quarter and showing a...
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Strategy
Moose Toys Puts Social Media At The Center Of Experiential Push With Gui Gui Launch
October 2, 2025Moose Toys flipped traditional experiential marketing logic with their Gui Gui product launch. Instead of designing...
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Brand
Travel Publisher Matador Tests Month-Long Creator House To Woo Tourism Boards
October 2, 2025Ross Borden, co-founder and CEO of Matador Network, believes that the future of travel marketing lies...
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Strategy
Inside Behr Paint’s Influencer Strategy: The ‘Color Of The Year’ Launch
October 2, 2025Behr Paint Company shifted its annual “Color of the Year” announcement from a traditional press event...
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Technology
BrandMe’s Tech-Driven Approach To Influencer Marketing Gains Traction Across Latin America And Beyond
October 2, 2025BrandMe bridges two key roles in the influencer marketing industry: that of a technology provider and...
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Strategy
From Influencers To Solopreneurs: Menlo Ventures Bets On The Next Phase Of The Creator Economy
October 2, 2025Amy Wu Martin, Partner at Menlo Ventures, is championing a reconceptualization of the creator economy that...
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Commentary
Trust Gap Widens Between Brands And Social Media Users, Brandwatch Report Finds
October 2, 2025An analysis of more than 910 million online mentions reveals a growing divide between consumers and...
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Influencer
Deddeh Howard: The Medical Student Who Became A Voice For Diversity Through Her Content
October 2, 2025While some people spend years trying to find their career path, Deddeh Howard‘s medical colleagues at...
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Influencer
Natasha Thasan On Reaching Creative Freedom Through Playing With Saris
October 1, 2025Natasha Thasan spent years in financial technology, writing code while secretly playing with saris, traditional South...
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Influencer
From Sergeant To Social Media Dad: Terry Lashley On Trading Military Orders For Parenting Content
October 1, 2025Terry Lashley’s meticulously arranged entryway in his condo represents more than just his penchant for organization....
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Platform
DoorDash Launches Creator Program For Short-Form Videos, Enhances App With AI Features
October 1, 2025DoorDash introduces a creator program that compensates users for short-form videos posted on its app. The...
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