LTK has unveiled two significant platform updates: Brand Profiles in its consumer app and free access to its brand platform. The changes aim to transform how brands connect with consumers and scale creator partnerships on the platform that drives nearly $6 billion in annual sales.

The commerce platform now enables brands to establish a direct presence in the LTK app. At launch, this presence centers on curating creator content that features their products, rather than publishing original brand-made posts. This creates a new discovery and engagement destination for the platform’s 40 million monthly users, including nearly 40% of U.S. Gen Z and Millennial women.

How the New Features Work

Brand Profiles function as dedicated hubs where consumers can discover, explore, and shop brand offerings through creator-generated content selected by the brand, reinforcing LTK’s creator-led model rather than brand-first publishing.

Brands gain access to all LTK social features to engage with consumers, including Group Chat, Commenting, Likes, and Subscribe. The first brands launching profiles next month include Nordstrom, Sephora, Ulta, Abercrombie & Fitch, Quince, Reformation, Tuckernuck, and Dorsey.

LTK simultaneously transforms its brand platform into a creator management system with free access to core features. The expanded platform offers tools for discovery, management, analysis, and scaling of creator marketing.

“As the creator economy grows into a $500 billion industry, brands are investing more deeply in creators and moving beyond one-off activations,” the company said in a blog post.

The free tier includes multiple user seats, viewing creator content, analytics access, direct messaging with creators, gift sending, Quick Collabs, and campaign opportunity posting. Premium paid features include custom campaign management and advanced analytics, although LTK has not disclosed specific pricing or thresholds.

These developments come as LTK strengthens its executive team. Kristi O’Brien, appointed Chief Revenue Officer, has integrated more than 9,000 retailers and over one million brands into the platform since joining in 2018. Kit Ulrich, in the newly created Chief Experience Officer role, oversees all product organizations to deliver a more connected ecosystem. 

According to the company, platform enhancements introduced earlier this year have resulted in a 138% increase in time spent in the app and a 160% increase in video views.