Full-service influencer marketing platform Linqia is introducing Brief AI and Conversation Analytics as part of an AI toolset designed to streamline campaign execution. The company reports campaigns now launch 20% faster with 1.8x higher engagement rates due to these workflow enhancements.

Brief AI leverages generative AI to transform campaign details into structured, creator-ready briefs that align with brand standards. 

“Brief AI represents a major leap forward in automation and usability,” Daniel Schotland, Chief Operating Officer at Linqia, said in a press release. “It gives marketing teams a strong, editable starting point, cutting down hours of manual work.”

On the other side, Conversation Analytics monitors social conversations to identify audience reaction themes, sentiment shifts, and intent signals. The tool analyzes whether comments reflect awareness, perception, purchase intent, or irrelevant content.

“With Conversation Analytics, our customers are already seeing the benefits of the new workflow being a huge time-saver, and the AI-generated summaries have been especially helpful for kickstarting ideation,” Schotland noted.

Expanding AI Capabilities Across Marketing Functions

These new features build upon Linqia’s existing Creator Intelligence system launched in January, which standardizes influencer performance evaluation through customizable metrics. During beta testing with brands in CPG, retail, and pharmaceutical sectors, the platform demonstrated approximately 25% improvement in creator selection efficiency.

The broader AI suite addresses four key areas: influencer selection through performance modeling, content generation through tailored brief creation, content repurposing across multiple channels, and performance analysis through sentiment evaluation.

This technology expansion supports Linqia’s growth trajectory, with the company reporting a 53% increase in campaign volume and 40% year-over-year increase in partner spending in Q1 2025. The agency also received three times more influencer marketing RFPs compared to the same period last year.

Linqia plans to release additional AI features in the coming year to enhance its current toolset.