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Instagram Rolls Out ‘Reset Button’ That Clears All Recommended Content

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Instagram Rolls Out ‘Reset Button’ That Clears All Recommended Content

Meta has introduced a new Instagram feature that allows users to reset their content recommendations across the Explore, Reels, and Feed sections.

The reset capability, launching globally, enables users to clear their recommendation history with a few taps and begin fresh personalization based on new interactions. During the reset process, users can simultaneously review and modify their following lists.

The platform has partnered with The Home Edit organization experts Joanna and Clea to guide parents and teens on managing their Instagram accounts and help users evaluate their content consumption patterns and preferences.

The reset feature builds upon existing content curation tools. Users can currently indicate content preferences in Explore by selecting “Interested” or “Not interested” through the three-dot menu. Teens in the United States, United Kingdom, Canada, and Australia can access topic selection features spanning categories like books, travel, cooking, and sports.

Additional control features include the Following Feed, which displays chronological content from followed accounts, and a Favorites list that prioritizes selected accounts in users’ feeds. The platform’s Hidden Words feature allows users to filter content containing specific words or phrases.

For teen users, Instagram implements stricter content controls. The platform removes rule-violating content and takes additional measures to limit exposure to sensitive or mature content through recommendation restrictions and content hiding, even from followed accounts. According to a recent Piper Sandler report, Instagram is the most used social app among U.S. teens.

“In addition to providing built-in protections from sensitive content with Teen Accounts, we want to give teens new ways to shape their Instagram experience so that it continues to reflect their passions and interests as they evolve,” Meta stated in a news release.

The tech giant has also published a new Transparency Center page detailing these content moderation approaches. The documentation outlines various protection layers and provides examples of content categories removed, hidden from teens, or excluded from recommendations.

Meta – which faces lawsuits from a Brazilian institute and 14 Canadian schools for allegedly failing to protect minors on its platforms and negatively impacting their mental health – states that the new updates align with Instagram’s goal of creating safe, age-appropriate experiences for teen users.

The recommendation reset feature’s global rollout date remains unspecified in the news release.

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David Adler is an entrepreneur and freelance blog post writer who enjoys writing about business, entrepreneurship, travel and the influencer marketing space.

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