Ami Gan stepped down as CEO of OnlyFans in 2023, leaving behind one of the creator economy’s most lucrative and debated platforms. Two years later, she’s returning with a new venture called “Vylit,” an 18+ “social media meets creator” platform that reimagines how provocative content can be shared and monetized in safer, more creator-centric ways.

Backed by $2.7 million in seed funding led by New York-based Windmill Chain Fund, Vylit is preparing for its public launch in December. The platform, co-founded with Kailey Magder, a strategist and startup operator with roots in brand development and venture capital, promises to give creators “choice, control, and community” through tools that blend AI discovery, chat capabilities, and monetization flexibility.

The company positions itself as a middle ground between mainstream social media and adult-content platforms – a hybrid space that recognizes the spectrum of self-expression without reducing it to explicit content. 

“We kept hearing the same frustrations,” Ami says. “Creators wanted more control, more connection, and more creativity without compromise. That insight pushed us to reverse-engineer what a platform could look like if it truly centered creators, how they work, earn, and express themselves.”

From Hoxton to Vylit: The Genesis of an Idea

Vylit began taking shape after Ami and Kailey worked together at Hoxton Projects, a strategic advisory firm Ami founded in 2023. Their collaboration turned from consulting brands on digital growth into identifying structural gaps within the creator economy itself.

For Kailey, who had spent more than a decade bridging marketing, venture, and consumer tech roles, the need was clear. “The gap I was most determined to close was the lack of true ownership and safe spaces for creators to express themselves freely,” she says. “With Vylit, we wanted to create an 18+ platform where creators could feel in control and be seen – a space that allows them to build on their own terms, without their existing following defining who they are or limiting what they create.”

Gan’s operational leadership through OnlyFans’ expansion into new creator verticals and Kailey’s early-stage growth frameworks set the foundation for a platform rooted in both autonomy and safety.

Redefining ‘Allure’ for 2025

At the heart of Vylit’s identity is a redefinition of “allure.” The word has long been associated with adult entertainment or visual seduction, but Ami and Kailey aim to broaden its meaning.

“Allure isn’t just about appearance,” says Ami. “It’s about energy, authenticity, and confidence. It’s the quiet power of someone fully owning their story, their body, and their voice. We believe allure is most powerful when it’s owned by the person creating it, not dictated by the platform hosting it.”

In that sense, Vylit’s mission is to humanize digital intimacy and give creators space to navigate identity, desire, and connection on their own terms.

Bridging Social and Creator Platforms

Vylit describes itself as living in “the white space between social media and creator platforms.” Traditional social platforms, Ami explains, are built for visibility and virality, but lack meaningful connection. Creator platforms, on the other hand, enable monetization, but often limit discovery and flexibility.

“Vylit combines the best of both worlds,” says Kailey. “It’s designed as a place where creators and fans can actually interact to build community. For creators, it means full control over what they share, who sees it, and how they earn from it. For users, it’s about discovery – exploring people, creativity, and moments that resonate.”

From a user’s perspective, the experience aims to feel intentional rather than algorithmic. The platform’s AI-powered discovery engine curates content based on personal interest and consent, rather than engagement metrics, creating what the founders describe as a “slower, smarter” form of social connection.

Control by Design: Privacy, Monetization, and Boundaries

Many platforms promise empowerment but rarely deliver it at the product design level, according to Vylit’s founders. Therefore, they have designed every feature around choice and control.

Creators can decide how and when to engage with fans, whether publicly or anonymously. “We’re building Vylit with the intention of allowing creators to be as private or public as they wish,” Ami says. “Every product decision centers around choice, from how you’re discovered to how you monetize.”

To maintain trust and clarity, Vylit enforces clearly defined content boundaries. The platform allows topless content, but prohibits full nudity or explicit material. “We built Vylit because the conversation around 18+ spaces has been too one-dimensional,” Kailey adds. “Adult-friendly doesn’t mean explicit. It means open and creator-led.”

Funding Confidence and AI Infrastructure

Vylit’s $2.7 million round, led by Windmill Chain Fund, signals early investor confidence in the intersection of adult-friendly content and safety-first technology. The funds are being allocated toward product development, AI infrastructure, and community building, with a portion earmarked for team expansion ahead of the December launch.

“We were fortunate to meet an investor who immediately understood our vision,” says Ami. “They recognized that Vylit isn’t just another adult-friendly platform, but a new model for how creators can safely express themselves and build community.”

The platform’s AI stack underpins both creativity and safety. Kailey explains that creators have “complete choice” in how they use Vylit’s AI tools, from image generation that accelerates content production to AI chat models trained on the creator’s own likeness for audience engagement. “Everything is designed to enhance their workflow, not replace it,” she says. “Our goal is empowerment and transparency, simplifying the creative process while preserving authenticity.”

Safety as Infrastructure, Not Afterthought

Online safety remains one of the defining challenges of the modern creator economy, according to Ami and Kailey. Vylit’s response is to embed moderation and consent technology directly into its framework rather than treat it as a reactive layer.

Partnering with Yoti and Unitary AI, the company integrates age-assurance protocols and automated moderation systems to maintain a secure environment for both creators and audiences. 

“Safety is at the foundation of Vylit,” says Ami. “With partners like Yoti for age assurance and Unitary AI for moderation, we’re creating a new standard for an 18+ environment that celebrates openness and creativity.”

The founders emphasize that the platform is not about pushing boundaries outward, but reinforcing them inward, ensuring creators define their own comfort zones without fear of exploitation or censorship.

Cultural Intent: Autonomy, Desire, and Identity

For both Ami and Kailey, Vylit’s tagline, “Allure AI,” encapsulates both its cultural and technological intent. “We see AI as a collaborator, a safety net, and a mirror,” Ami explains. “It helps creators express and explore different sides of themselves safely while maintaining full control over privacy and boundaries.”

That ethos also shapes the platform’s user experience. Rather than separating “personal” from “professional,” Vylit allows for multi-dimensional identity. “Vylit blurs the line between personal and professional because that’s how people really are,” Kailey says. “One day that might mean posting a thirst trap, and the next it could be sharing a new recipe or creative project.”

Acknowledging this fluidity, the founders hope to build a digital culture that normalizes sensuality and self-expression as facets of individuality, not risk factors to be mitigated. “Allure here isn’t about being seen through someone else’s lens,” Kailey adds. “It’s about having control over how you’re seen. Expression should feel empowering, not performative.”

The Era of ‘Allure’

With its launch set for next month, Vylit is entering a competitive market shaped by shifting attitudes toward adult-friendly content, algorithmic fatigue, and renewed calls for creator ownership. For Ami and Kailey, success will be measured less by downloads and more by the kind of culture the platform cultivates.

“If by the end of our first year we’ve built a thriving ecosystem where creators are collaborating, audiences are discovering with intention, and the word ‘allure’ feels redefined – more intelligent, more human, and more expansive – that’s success,” says Ami. “We’ll know we’ve entered the era of allure when creators start telling their stories through Vylit in ways they couldn’t anywhere else.”

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