Prebiotic soda brand Poppi has launched its first-ever influencer-designed can featuring TikToker Alix Earle, exclusively available at Walmart stores nationwide. The limited-edition Raspberry Rose flavor showcases Earle’s personal design elements, including high heels and polka dots drawn by the influencer herself.

Earle, who transitioned from brand fan to investor more than two years ago, maintains a central role in Poppi’s marketing strategy. As a key promotional partner, she led Poppi’s Coachella campaign last year that reportedly generated over 50 million impressions in just three days and drove a 200% sales spike during the festival. The brand created a dedicated “Coachearla” influencer house for Earle and her friends, featuring extensive branding and product integration across her content.

The custom can release follows Poppi’s influencer-driven campaigns throughout 2025, combining celebrity endorsements with product integration. Aside from Earle, the company also tapped Jake Shane and Post Malone for collaborations.

In-Store Visibility and Product Details

According to a Brand Vision Insights report, the Walmart exclusivity for Earle’s custom can aligns with Poppi’s documented retail strategy. While many direct-to-consumer brands focus primarily online, Poppi has prioritized brick-and-mortar presence through retailers including Walmart, Target, Whole Foods, and Erewhon.

These stores serve as “primary discovery hubs, especially for Gen Z who browse aisles like digital feeds.” The strategy includes branded touchpoints that transform grocery shopping into what one report describes as a “lifestyle interaction.”

The Poppi x Alix Earle Raspberry Rose product contains apple cider vinegar and prebiotics from agave inulin and cassava root fiber, with 5 grams of sugar and 35 calories per can.

This launch follows a pattern identified by Brand Vision Insights; Poppi treats new product releases “like album drops,” connecting each release to “a moment, season, or creator partnership” to generate continuous consumer anticipation.

PepsiCo acquired Poppi in March for $1.95 billion, following the brand’s growth from a home-brewed apple cider vinegar drink first sold at farmers’ markets by founders Stephen and Allison Ellsworth.