Bigo Live, the social livestreaming platform with over 500 million users across more than 150 countries, hosted its first-ever creator event in Mexico City on July 16, 2025, marking the company’s expansion from North America into Latin America. The event, organized by Bigo Live USA at La Roma Centro de Negocios, facilitated cross-cultural exchange between creators from the United States, Canada, and Latin America.

“Our creators and fans across Latin America have been instrumental in making Bigo Live an exciting and lively community, filled with extraordinary talent,” Eric Kim, Senior Operations Director at Bigo Live, said in a statement. “We are excited to see many familiar faces at the event and hope that this inspires collaborations between our creators in Canada, USA, and Mexico.”

The five-hour event celebrated talent from California to Mexico City and beyond, featuring notable creators including Semaj Coleman (BIGO ID: goatxmaj), Bigo Live’s top broadcaster; Halo (BIGO ID: Halo121), a singer and entertainer; and Maria Angelica Ramos (BIGO ID: Mayoramos), a digital creator from Colombia.

Attendees participated in “PK battles” showcasing real-time creativity, with fans gifting a total of $100,000 to their favorite creators. The event featured a red-carpet welcome, an awards ceremony honoring outstanding creators, a Mexican degustation menu, and a networking party.

Market Growth

BIGO en Vivo CDMX represents Bigo Live’s first in-person activation in Latin America and engagement with the LATAM creator market. The company plans to host additional events celebrating the creator economy in the second half of 2025.

This expansion comes as Bigo Live strengthens its position in various markets globally. The platform recently returned as the official streaming partner for the Esports World Cup 2025 in Dubai, extending its reach to Uzbekistan and broadening its regional footprint in the MENA region. The tournament, running from July 8 to August 24 in Riyadh, features over 20 competitive gaming titles, with Bigo Live authorized to broadcast seven marquee titles.

In January, American creators including Taylor Breanna, Jarran Muse, and Alexis Elise Scott received major awards at the BIGO Awards Gala in Singapore. The event, themed “LIVE YOUR OASIS,” welcomed over 1,000 in-person attendees while more than 140,000 viewers watched online.

Development and Community Building

Bigo Live regularly organizes virtual and in-person community events to encourage creators and fans to connect and collaborate. The platform leverages advanced livestreaming technology to deliver high-resolution video, low-latency streaming, and interactive features.

The company is implementing stronger safety measures through User-Generated Content policies, including stricter private stream verification, advanced moderation practices, and locally relevant content criteria. These initiatives aim to create what the company describes as “a true online oasis for creators and viewers alike, where creativity thrives and connections flourish.”

For the remainder of 2025, Bigo Live plans additional community initiatives including spotlighting diverse community voices, fundraising campaigns, and masterclasses in partnership with non-profit organizations on content creation for education and advocacy.

All images are credited to Bigo Live.

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