Aspire Biopharma Holdings, Inc. has launched an influencer marketing campaign featuring three fitness personalities to promote its BUZZ BOMB sublingual caffeine product. The campaign targets nearly one million combined followers across the influencers’ social media channels, focusing on both brand awareness and direct sales conversion for the pre-workout supplement.

The company engages three fitness influencers with established followings:

• Bobby Maximus, a UFC fighter, jiu-jitsu champion, fitness trainer, and Men’s Health author.
• Brandon “MidWest Kong” Copeland, a former MMA competitor and Brazilian jiu-jitsu black belt.
• Mustafa “The Stallion” Khater, a competitive bodybuilder with approximately 275,000 followers.

Each creator maintains a strong social media presence, especially on Instagram, where they share product promotions with their audiences.

The Product

BUZZ BOMB delivers 50mg of caffeine through sublingual packets, with the company claiming effects in under two minutes, compared to the 20-30 minute activation typically associated with traditional pre-workout drinks.

The product comes in four flavors – Tropical Fruit, Mixed Berry, Peach Mango, and Coffee Mocha – and sells through the company’s direct-to-consumer website.

“By partnering with influencers who already have strong, authentic connections with their highly engaged followers, Aspire aims to increase brand credibility and consumer trust while driving faster sales,” Kraig Higginson, Interim CEO of Aspire Biopharma, said in a press release.

The campaign follows the introduction of BUZZ BOMB at two fitness industry events in August, where the company reports distributing thousands of samples. 

The company cites “low manufacturing and packaging costs” combined with “competitive pricing with high margin potential” as part of its market strategy in what it describes as the “multi-billion-dollar pre-workout space.”