Amaze Holdings, Inc. is attending VidCon 2026 with two separate activations designed to demonstrate how creators can convert content into revenue, the company announced.

The Newport Beach-based company is presenting “Amaze Commerce” and “The Food Channel” on the VidCon show floor, positioning both as entry points into a broader platform that the company says currently serves more than 13 million creators.

Amaze Commerce is designed to help creators identify products likely to resonate with their audiences, generate product ideas, and launch storefronts. The Food Channel focuses on food content creators, highlighting revenue models that include brand partnerships, product recommendations, affiliate opportunities, and live experiences alongside traditional advertising.

The company describes both activations as part of a connected ecosystem that also encompasses live selling, media, and advertising solutions. Amaze says The Food Channel activation is intended to illustrate that creator commerce extends beyond merchandise, pointing to niche content communities as an expanding opportunity.

“There is no single path to building a creator business,” said Aaron Day, CEO of Amaze Holdings. “Some creators start by launching products. Others build audiences around food, entertainment, gaming, lifestyle, or other passion-driven content. Our vision is to create an ecosystem that helps creators monetize wherever they are today and unlock new opportunities as they grow. VidCon is the perfect place to showcase what’s possible when content and commerce come together.”

Attendees at VidCon 2026 can visit the Amaze Commerce and The Food Channel installations on the show floor, where the Amaze team will be available to discuss creator monetization and partnership opportunities.

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