OpenArt, Fanvue, and ElevenLabs have launched the AI Personality of the Year Awards, a global competition recognizing AI influencers across content excellence, cultural impact, and commercial success.
The program offers a $90,000 prize fund, with a $10,000 top prize and category awards spanning AI entertainers, lifestyle creators, comedians, fitness experts, and fictional personalities.
Entries opened on March 23 and will remain open for one month, with weekly winners announced throughout the competition and grand winners revealed in May. Creators must develop their AI influencer on the OpenArt platform and submit it via AIpersonality.ai.
An Expanding Market
The launch arrives as the AI influencer sector is estimated to reach $30 billion in value in 2026. ElevenLabs’ Head of Chroma Awards Matty Shimura noted the pace of change: “18 months ago, the number of AI influencers globally was in the thousands, but now we’re looking at millions of virtual personas online.”
Research from Billion Dollar Boy’s innovation unit, Muse, adds context to the sector’s commercial momentum. Marketers increased ad spend on generative AI creator content by 79% over the past 12 months, and 74% agree that AI creator content delivers better cost efficiency than traditional approaches. Three-quarters of marketers plan to divert budgets from traditional creator marketing to AI-generated content.
Commercial Models in Focus
Fanvue, which hosts AI influencers alongside human creators, including Cardi B and Alisha Lehmann, reports that figures like Spain’s AI influencer Aitana Lopez earn more than $20,000 per month through brand partnerships and direct-to-fan subscriptions. “The commercial potential of AI influencers is huge,” said Fanvue co-founder and CEO Will Monange.
OpenArt, which counts over 9 million monthly active creators, positions the awards as a direct extension of its January AI Influencer Summit. “The overwhelming enthusiasm at our Summit clearly demonstrated the need for greater acknowledgment of this community,” said Chloe Fang, Head of Strategy and Partnerships at OpenArt.
Despite strong industry investment, consumer preference for AI-generated creator content dropped to 26% in 2025 from 60% in 2023, according to the Muse report, which surveyed 4,000 consumers, 1,000 creators, and 1,000 marketing executives across the U.S. and UK.
Karina loves writing about the influencer marketing space and an area she is passionate about. She considers her faith and family to be most important to her. If she isn’t spending time with her friends and family, you can almost always find her around her sweet pug, Poshna.
OpenArt, Fanvue, and ElevenLabs have launched the AI Personality of the Year Awards, a global competition recognizing AI influencers across content excellence, cultural impact, and commercial success.
The program offers a $90,000 prize fund, with a $10,000 top prize and category awards spanning AI entertainers, lifestyle creators, comedians, fitness experts, and fictional personalities.
Entries opened on March 23 and will remain open for one month, with weekly winners announced throughout the competition and grand winners revealed in May. Creators must develop their AI influencer on the OpenArt platform and submit it via AIpersonality.ai.
An Expanding Market
The launch arrives as the AI influencer sector is estimated to reach $30 billion in value in 2026. ElevenLabs’ Head of Chroma Awards Matty Shimura noted the pace of change: “18 months ago, the number of AI influencers globally was in the thousands, but now we’re looking at millions of virtual personas online.”
Research from Billion Dollar Boy’s innovation unit, Muse, adds context to the sector’s commercial momentum. Marketers increased ad spend on generative AI creator content by 79% over the past 12 months, and 74% agree that AI creator content delivers better cost efficiency than traditional approaches. Three-quarters of marketers plan to divert budgets from traditional creator marketing to AI-generated content.
Commercial Models in Focus
Fanvue, which hosts AI influencers alongside human creators, including Cardi B and Alisha Lehmann, reports that figures like Spain’s AI influencer Aitana Lopez earn more than $20,000 per month through brand partnerships and direct-to-fan subscriptions. “The commercial potential of AI influencers is huge,” said Fanvue co-founder and CEO Will Monange.
OpenArt, which counts over 9 million monthly active creators, positions the awards as a direct extension of its January AI Influencer Summit. “The overwhelming enthusiasm at our Summit clearly demonstrated the need for greater acknowledgment of this community,” said Chloe Fang, Head of Strategy and Partnerships at OpenArt.
Despite strong industry investment, consumer preference for AI-generated creator content dropped to 26% in 2025 from 60% in 2023, according to the Muse report, which surveyed 4,000 consumers, 1,000 creators, and 1,000 marketing executives across the U.S. and UK.